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Posts Tagged ‘applicaster’

FremantleMedia and Applicaster Release App for ‘Master Athletes’

masterathletes.jpgToday, FremantleMedia and Applicaster announced a partnership to create a companion app to “Master Athletes,” a reality format that’s been popular in Sweden and is being introduced at MIPCOM in Cannes next week.

The show is intense. From the release:

24 ultra-fit members of the public who prepare themselves for a grueling 10-week challenge. They live, eat, sleep and train together in the Master Athletes Village where relationships develop, alliances are formed and the intense battle begins.

Luckily, viewers won’t have to be “ultra” anything to play along with the contestants. Using the app, they can see instant replays, watch extra video content, and play trivia with friends and other app users. Fans can also interact directly with their favorite contestant through the app.

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BroadcastAsia: MediaCorp announces new ‘Toggle Now TV’ developed by Applicaster

HomePage-Mediacorp-Applicaster-BroadcastAsia is underway in Singapore and Lost Remote is here covering all of the social TV news. MediaCorp has just revealed a new version of their companion app called “Toggle Now TV,” which was developed by Applicaster who will be presented today at BroadcastAsia and will be on a panel I’m moderating tomorrow. MediaCorp “is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media.” Here are the details of the new app. Read more

In Spain, ‘Survivor’ Gets Social with Applicaster

Mediaset EspañaMediaset España, one of Spain’s largest TV networks, has partnered with Applicaster to create a an interactive second screen experience for viewers of ‘Survivor.’ Applicaster is a participation TV platform that allows networks to integrate fan responses directly into live telecasts. In February, we wrote about how Univision was using Applicaster’s CrossMates platform to further engage with their audience.

In Spain, ‘Survivor’ airs on Telecinco  (owned by Mediaset España), and viewers are able to follow their favorite contestants and get daily summaries of what’s happening on the island via the Mitele TV app. A live primetime episode airs once a week on Telecinco, and the network uses Applicaster to gauge viewer feedback. Viewers are able to vote for contestants directly within the Mitele app, and Applicaster offers a timeline of social activity related to shows. Read more

Univision partners with Applicaster to give viewers a deeper way to connect with characters

Univision-select-a-friendWe’ve wrote about Univision’s innovation in social TV many times. Now the “the leading media company serving Hispanic America,” is partnering with Applicaster, an Israel-based social TV company to use their CrossMates platform. Here are the details. Read more