In April, Golf Channel’s three-night event about the life of Arnold Palmer, ‘Arnie,’ became the most watched original production in the network’s history. Between April 13 and April 15, 1.75 million unique viewers tuned in – no small feat for a niche sports channel.
#Arnie trended on Twitter during all three premieres, and as part of Golf Channel’s social strategy, they created a social hub for fans to submit stories and photos about Palmer; the microsite is sponsored by Callaway Golf. The hub collects Facebook, Twitter and Instagram posts that use the hashtag #Arnie.
Based on both the ratings and social success of the three-part series, Golf Channel last week announced that they will be producing a fourth Arnold Palmer special. According to ‘The Hollywood Reporter,’ the next installment will be based mainly on fan submissions (similar to last year’s Bruce Springsteen documentary ‘Springsteen & I’) – accepted via GolfChannel.com and snail mail. Read more