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Posts Tagged ‘at&t’

It’s still not complicated: AT&T continues to top social TV commercials chart

It’s no surprise for Nike and Red Bull to be among the top three brands of this week’s social TV commercial chart. But AT&T has been in the top three for most-talked about commercials for the past month, and has done so without the celebrity power of Nike, which rose this week with commercials featuring Kobe Bryant, Tiger Woods, and Rory McIlroy, three of the most popular athletes in the world. Some commercials drive negative chatter, but 16% of the 10,000 tweets about AT&T’s “It’s Not Complicated” ads featured the word “love.” Read more

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With Golden Globes boost, Target tops this week’s social TV commercial chart

Over the past three weeks, AT&T has generated a total of 33,639 tweets about their much-loved “It’s Not Complicated” ads. But this week they have been unseated from the number one spot by Target, with their “The Everyday Collection” ads. Read more

Social TV commercials: AT&T maintains its stronghold, State Farm on the rise

Last week, AT&T shot to the top of Bluefin Labs‘ social TV commercials chart with a 191% gain week-over-week. This week AT&T rose an additional 20% week over week with 13,837 tweets about the “It’s Not Complicated” ad campaign. For comparison, the number two (Geico) and three spots (State Farm) generated 4,876 and 4,016 tweets respectively.  Read more

‘It’s Not Complicated’: AT&T’s ads top the social tv commercial chart

For last week’s edition of Bluefin Labs‘ most talked about commercials, we see that AT&T, Pepsi and Progressive are at the top of the chart. With a 191% gain week-over-week, AT&T has launched into the number one spot with its brilliant “It’s Not Complicated” ads. The buzz confirms that AT&T has a hit on its hands. The moderator of the focus group in the commercial is Beck Bennett, who has a YouTube series called “Fresh Perspectives.” Fresh Perspectives is like The Daily Show with Bennett as Jon Stewart, and kids as the correspondents. This is a great move by AT&T and creative agency BBDO Atlanta to take Bennett’s act national. Read more

National Lampoon’s Griswold family helps Old Navy generate social TV buzz

Pepsi, Victoria’s Secret and AT&T took the first three spots on this week’s Most Social TV commercials chart (exclusively provided to Lost Remote from Bluefin Labs), but Old Navy saw the biggest week over week change. Here’s why. Read more

Victoria’s Secret fashion show helps generate buzz for brand’s TV commercials

The results are in via this past week’s social TV chart, provided exclusively to Lost Remote from Bluefin Labs. Victoria’s Secret’s fashion show helped the brand climb to the top, a 324% week over week change. Here are details of how their show on CBS helped them generate buzz and what other brands saw success last week. Read more

AT&T extends Fox's 'Touch' on social by launching 'Daybreak' with Tim Kring, BBDO

AT&T is the latest brand to leverage social to help extend a TV storyline. The wireless provider has partnered with Heroes' creator Tim Kring, also the creator of Fox's Touch and their agency BBDO to launch Daybreak, a story told through five online films, two websites and a smartphone app, each exploring different facets of an exciting and complex character journey. The storyline is connected to Fox's Touch...

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