Over a decade ago, Lost Remote was the first blog to cover the National Association of Broadcasters convention -- a huge showcase of television technology in Las Vegas -- about how the internet was changing the business. This year, I returned to NAB to see how social TV is impacting production, from tech to workflow. Like the late 90s with the internet, it's still early, but social TV is beginning to make inroads. "There are so many technology providers here, and the interest in social TV is disproportionate to the innovation," said Sam Decker, CEO of Mass Relevance....

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We're here in Las Vegas for the annual NAB convention, and the social TV news is coming fast and furious. Among them, Yap.tv announced this morning that it's offering content producers and networks the ability to sync their content directly to Yap.tv's app -- for free. In other words, Yap.tv is allowing others to create second-screen experiences inside its app, powered by audio fingerprinting technology through a new partnership with Audible Magic.

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Last year IntoNow surprised the market with an app that listened to what you're watching on TV, allowing viewers to easily sync their devices to television. And now similar technology is starting to roll out across other second-screen apps. Yap.TV announced today it's teamed up with Audible Magic to bring audio recognition to its apps later this quarter. "ACR (automated content recognition) is fundamental to creating an interactive TV experience," said Yap.TV CMO Shawn Cunningham. "By recognizing the content..."

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