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Posts Tagged ‘awards’

Among award shows, Premio Lo Nuestro sees most engaged Twitter audience

premio.aiTwo weeks ago, we wrote about three social activations driving the Premio Lo Nuestro Latin  Music Awards. While the show did not drive as much social volume as Sunday night’s Oscars (Two words: Ellen selfie), according to Nielsen SocialGuide Premio Lo Nuestro saw a more engaged Twitter audience (4.9 tweets per unique) than the People’s Choice Awards (4.1), Oscars (4.0), and Golden Globe Awards (3.3).

More isn’t always better, then.

Noche de Estrellas, the red carpet show that preceded Premio Lo Nuestro, faired even better against its competition, drivng 5.7 tweets per unique. This is compared to sub-two tweets per unique numbers for each of the three main Oscar red carpet shows.

“We listen to and engage our audiences on the platforms they want to be on whether Instagram, Facebook, Snapchat or Twitter,” David Beck, senior vice president and general manager, Social Media, Univision told Lost Remote. “We offer them amazing opportunities to connect directly with their favorite artists–like asking them questions on the red carpet via Instagram video.” Read more

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How Univision is making social TV an even bigger part of this year’s ‘Premios Juventud’

A year ago, Univision helped define social TV for big tent pole events with their content and activations around Premious Juventud on tonight at 8pm ET. With new platforms, more content and a social web that’s matured and grown since last year the network isn’t just launching a campaign, they’re changing how social affects the entire production.  Read more

BET breaks digital records with the ‘BET Awards 13′

The BET Awards, the network’s major tentpole event broke some impressive digital records this past weekend. The awards have always set social TV precedents when it comes to going above and beyond in leveraging platforms for the big event and this year was no exception. Here’s an inside look at some of their impressive feats for this year’s version of the awards. Read more

Social activity from BET’s ‘Hip Hop Awards’ [infographic]

Updated: Last night BET’s Hip Hop Awards took place, a major tent pole for the network, next to their annual BET Awards. The awards, hosted by Mike Epps saw a huge amount of social TV activity both during the linear broadcast, before and after. Social TV has flourished during major television awards shows and the spectacle that’s needed on the main screen is nothing if it doesn’t translate onto Facebook, Twitter, GetGlue and more. Trendrr shared the results from last night’s awards with Lost Remote. Read more

Sneak peek at MTV's extremely social plans for VMAs

MTV's VMAs are set for this Thursday, September 6th, with a jazzed up Twitter Tracker and a new viral video category that will be decided by social votes. The network's largest tent pole has always been an innovator when it comes to social TV and awards shows in general. The challenge they face now is how can they outdo themselves each year. We spoke with Colin Helms, SVP for Digital at MTV, who gave us a sneak peek...

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CMT Awards dominates Twitter trends with 40 topics in all

Viacom's CMT channel recently aired its biggest tent-pole of the year, the CMT Awards. This year's awards not surprisingly was more social than ever before. The network incorporated social strategically throughout the night to successfully trend worldwide on Twitter minutes into the beginning of the broadcast.

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How TV brands are honoring fans with social awards

If you thought the conclusion of the 2011-2012 TV season would mean a lack of social TV news, the space isn't slowing down a bit. Now that summer shows are beginning and much of primetime TV is coming to a conclusion until the fall, TV brands are looking for a way to keep their fans entertained and engaged. A new trend has emerged around fan-focused awards shows.

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MTV announces nominees for 'Must Follow Artists on Twitter' for Online Music Awards

MTV recently announced a massive OMAs that will involve a live streamed 24-hour bus tour. As the June event approaches, the OMAs are beginning to announce nominees across their different categories. They provided Lost Remote exclusively with this year's nominees for "Must Follow Artists on Twitter." We spoke with Shannon Connolly, VP of Digital Music Strategy for the Viacom Music & Logo Group about the category.

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MTV, USA Network, CNN among Shorty Award winners

Television made a big showing Monday night at the 2012 Shorty Awards, hosted by Samantha Bee and Jason Jones from The Daily Show. The annual event rewards the best producers of short-form content in social media, and TV is playing a larger role every year. Here are the TV-related winners...

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NPR, HBO, Team Coco, MTV win Webby Awards

Television made a big showing Monday night at the 2012 Shorty Awards, hosted by Samantha Bee and Jason Jones from The Daily Show. The annual event rewards the best producers of short-form content in social media, and TV is playing a larger role every year. Here are the TV-related winners...

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