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Posts Tagged ‘Bala Krishnan’

Peel.in Platform Makes it Easier for TV Networks to Drive Tune-In on Social

peel-smart-remote-462_1Smart remote technology leader Peel announced last week at the Mobilebeat Conference the launch of its Peel.in TV Tune-in Platform. The platform allows networks to more effectively drive tune-in on social.

Now, in promoting tune-ins, networks can go to http://peel.in and create a unique “Peel-In” link. When the link is clicked on a smartphone with Peel’s Smart Remote app (non-iOS users are likely to have this preloaded on their phones), users will be prompted with tune-in messaging and will have the ability to go directly to the show, set a reminder for later, or record the show on a DVR. Among networks that have already used the feature are AMC, HBO, BET, PBS, Univision, and Sundance Channel.

“Seventy-five percent of smartphone owners have the device in hand when watching TV. Twitter, Facebook and other social media have emerged as significant second-screen platforms for engaging viewers around TV programming,” said Bala Krishnan, co-founder and Chief Product Officer at Peel. “What was missing was a mechanism for directly connecting potential viewers and their friends to a show or movie. Peel.in provides that direct link.” Read more

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Peel Continues Push to Be Leading Smart Remote Technology Company

peel1Peel yesterday released a major update to its ‘Smart Remote’ app for Android. Just last month, we wrote about how the new Samsung Galaxy S5 would be preloaded with a ‘Smart Remote’ app powered by Peel’s smartRemote technology.

The new updates to the app includes better TV content recommendations and social media features. Despite the new social enhancements, when we interviewed Thiru Arunachalam, CEO and co-founder of Peel, about the announcement that Peel would be preloaded on the Galaxy S5, Arunachalam made it clear that Peel does not see itself as a social TV company. Said Arunachalam at the time: “Twitter has won the battle and social TV companies are either dead or dying. We are a smart remote technology.”

On the content recommendation front, the ‘Smart Remote’ app will include categories such as ‘Tonight on TV,’ ‘Weekend TV’ and ‘Not to Be Missed,’ curating for users selections of must-watch shows and movies. The app also includes improved reminder features, making it easier for users to set up calendar notifications when a show of interest is set to air. Read more