President Obama is set to make his fifth State of the Union Address tonight and news organizations will be competing for viewers before, during, and after the speech. While social activity may not be as pronounced as it was during President Obama’s three debates with Mitt Romney during the 2012 presidential race, viewers will certainly be turning to Twitter to offer and glean reactions.
As part of its coverage plans, then, news organizations must consider not only how to hold the attention of its linear audience, but also how to engage with its digital audience. Last year, CNN accomplished this with a #TweetOfTheUnion page on CNN.com, which allowed users to track in real-time the reactions to the address by members of Congress. Read more