barack obama - Lost Remote

Social TV results from Inauguration Day

Natan Edelsburg — Sun, 27 Jan 2013 18:28:43 +0000

To see how much Twitter has grown in the past four years, just look at the 2013 Inauguration Day numbers below compared to 2009. In a little over one hour, there were 1.1 million tweets about this year’s Inauguration Ceremony. This is compared to just 82,392 tweets about Obama’s first Inaugural in 2009. continued…

New Career Opportunities Daily: The best jobs in media.

TV networks see record breaking traffic to websites during election night

Natan Edelsburg — Fri, 09 Nov 2012 13:38:30 +0000

Just about a year ago, Lost Remote’s Cory Bergman pointed out that TV sites should turn into second screens. A year later, TV networks have taken this advice and are now seeing record breaking results to their main dot coms. Election night was proof of that and here’s why. continued…

New Career Opportunities Daily: The best jobs in media.

President Obama wins election, tweets before giving speech on TV

Natan Edelsburg — Wed, 07 Nov 2012 05:28:11 +0000

President Barack Obama has been re-elected bringing an end to a long and grueling battle between the president and former Governor Mitt Romney. At 11:18, after some magical swipes by CNN’s John King on their magical election wall, the network declared the President Obama had won the electoral votes he needed to get re-elected. Three minutes earlier, the president declared victory with a signature “-bo” tweet. continued…

New Career Opportunities Daily: The best jobs in media.

An inside look at CNN’s election social TV success

Natan Edelsburg — Mon, 29 Oct 2012 14:07:07 +0000

Hurricane Sandy is still dominating news coverage, but the election is still rumbling our way as well. CNN has had tremendous success this election cycle that has put them at the top of Trendrr’s social leader board for all three presidential debates and the veep debate (more than ten networks aired these debates). We spoke with Steve Krakauer the Senior Digital Producer CNN/US about the strategy that led to this success. continued…

New Career Opportunities Daily: The best jobs in media.

Social TV results from the third presidential debate

Natan Edelsburg — Wed, 24 Oct 2012 10:21:37 +0000

The third debate concluded on Monday evening providing another serving of massive social TV data. Twitter, Bluefin Labs, SnappyTV and more were all reporting on the results and what we can learn from the social web. The interesting analysis will probably come after the election takes place, but for now here are the highlights from the third debate on foreign policy. continued…

New Career Opportunities Daily: The best jobs in media.

Univision hosts Romney and Obama for 'meet and greet' on Facebook

Natan Edelsburg — Wed, 19 Sep 2012 16:13:49 +0000

The social TV election continues to grow. Before the first traditional debate has taken place between President Obama and former Governor Romney, Univision is hosting a “meet and greet” for each candidate, which is being streamed live on their Facebook page right now. Tonight the former governor is taking the stage in Miami and tomorrow night President Obama will. Here are more details about this “first of a kind” partnership with Facebook to make this social web event possible. continued…

New Career Opportunities Daily: The best jobs in media.

MTV's VMAs makes giant social TV splash, trumps DNC

Natan Edelsburg — Fri, 07 Sep 2012 10:25:03 +0000

Should President Obama and Mitt Romney have vied for a spot at the VMAs instead of their conventions? According to Bluefin Labs, the VMAs were the “#2 all-time most social televised events at 12.8M comments (just shy of the Grammy’s at 13M but ahead of the Super Bowl at 12.2M)”. Trendrr concluded the “VMA’s were the most social tentpole event of 2012,” not including political events. Here are the details.

Even in an election year that will determine the status of our economy, MTV’s VMAs have proven they can get social web more excited about the one of the biggest nights in pop culture over the political process. “The VMAs were more social than last night’s DNC broadcast (which only had 2.5 M comments),” according to Bluefin.

Trendrr’s data puts the 2012 VMAs ahead of the Grammys and the Superbowl in terms of total social interactions (on Twitter, Facebook, Get Glue, and Viggle) and shows that the daily activity skyrocketed from 5,567,954 last year to 19,175,032 this year. Women made up 71% of all social interactions, and 53% of the tweets originated from mobile devices. Trendrr also discovered that most social markets around the VMAs were NYC, LA, Chicago, Atlanta, and Miami respectively.

Here’s an infographic from Bluefin Labs…

New Career Opportunities Daily: The best jobs in media.

Inside look at CNN and Facebook's first election analysis

Natan Edelsburg — Mon, 20 Aug 2012 10:06:05 +0000

In July CNN and Facebook announced a major partnership around the election. “America’s Choice 2012″ is an analysis of Facebook’s more than 160 million users in the U.S. and CNN’s multi-platform audience. Their first big report is out and we spoke to Michelle Jaconi, CNN’s Executive Producer of Cross-Platform programming about the results.

The major headline of the new announcement is that Ryan has knocked Obama off as the most talked about player in the election. While this isn’t completely surprising, seeing as the big announcement just happened last week, it’s great to see the Facebook data back it up. It’s also interesting that Biden is number three after Obama, but before Romney. In the report, which can be accessed on CNN.com, they also look at the candidates Facebook growth. Obama’s in a strong lead with 27.8 million likes, but Ryan already has over 100,000 more likes than Biden. You can also see how the candidates likes breakdown by gender.

Lost Remote: How is CNN approaching publishing content from this partnership?

Michelle Jaconi: The partnership is truly cross-platform, taking advantage of one area in which both CNN and Facebook dominate: Reach. The partnership has a robust mobile app, editorial content and interactives online, and on television, as well as CNN’s Political Gut Check daily newsletter.

The Paul Ryan announcement was a great example of using technology to help tell a story instead of the reverse. We surveyed our Facebook users and integrated their live comments and feedback into our on air broadcast, while noting the political region most active surrounding the announcement.

LR: How is it a new social kind of reporting?

Jaconi: It is new mainly because there is no way we could do this in 2008 with the same penetration rate. There are 160 million monthly active users on Facebook in the United States. In 2008, there were 35 million monthly active users in America.

In layman’s terms: Facebook has now half of the US population in its networks. If that isn’t interesting politically, I don’t know what is? Especially when you take into account that people are most often influenced to vote by opinion leaders in their social circle, it makes this partnership intellectual candy.

Furthermore, this has been accurately called the first mobile election, and in politics that is what makes this interesting. It is always my goal to get out of Washington and learn from the American voter; and this allows us to engage and listen to American voters wherever we are.

LR: How many more of these stories will there be?

Jaconi: Facebook will be integrated into all our big convention, debate and election broadcasts and will be a consistent part of the digital story from here thru the election. As for the sweeping analytical pieces, we will write about the data every time it helps us tell a story.

New Career Opportunities Daily: The best jobs in media.