The Beamly rebranding appears to be working.
Since April, the social TV platform formerly known as zeebox, has tripled the number of monthly active users, along with increases in visits and user retention.
Beamly has forged partnerships with most of the major TV networks, and has recently launched successful campaigns with Oxygen for the return of ‘Bad Girls Club’ and CBS’s ‘Big Brother 16.’ The re-launch also included partnerships with media and pop culture influencers in the form of dedicated channels.
Beamly’s audience is young and engaged – an ideal target for brands and agencies. “Now over 60% of Beamly’s user base is under 30,” said Jason Forbes, Beamly US Managing Director. “These super fans who love TV and pop culture have been engaging heavily with us – not just as a second screen app, but a 24/7 offering which mirrors TV viewers’ emotional engagement with their favorite shows and celebrities across the day.” Read more