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Posts Tagged ‘bet’

Ahead of Midterm Elections, BET Debuts Digital Series ‘What’s at Stake?’

news14-wat-education-act1With the midterm elections taking place November 4, BET has debuted ‘What’s at Stake?’ a digital series (available on BET.com, VOD, and the BET app) that takes a look at the issues that are important to young African American voters. Dr. Marc Lamont Hill, a HuffPost Live and BET News host, as well as a political contributor for CNN, will host ‘What’s at Stake?’

The series will be promoted across linear and social. Each week, Dr. Hill will appear on ‘106 & Park’ – the network’s most popular show – to discuss each week’s topic. On social, #whatsatstake will be used to discuss ideas and to source topics for future episodes. Read more

Mediabistro Course

Reel Reporting: Create Your Reel

Mediabistro Presents: ReelReporting Create Your ReelA good TV reporter won't go far without a standout Demo Reel! Starting November 13, MediabistroEDU and Reel Reporting offer a three-day series for students interested in hosting and news reporting. In this Los Angeles based course, students will learn from and work side-by-side TV agents and On-Air talent to better understand the hiring process and  shoot their best reel yet. Register now! 
 

Social Scoreboard: Week of October 13

Last week’s BET Hip Hop Awards dominated Nielsen’s Weekly Twitter TV Ratings chart. ‘The Walking Dead’ premiere last Sunday composed 1.3 million tweets about the show, which was enough to top Nielsen’s chart. Compare this to the Hip Hop Awards, in which 2.67 million tweets were sent by 520,000 unique authors.

‘The Walking Dead’ still came in second place, with 511,000 tweets by 206,000 unique authors. ‘American Horror Story: Freak Show,’ ‘WWE Monday Night RAW,’ and ‘Scandal’ round out the top 5.

 

BET Plans Extensive Social and Digital Activations for the 2014 Hip Hop Awards

snoop-doggThe BET Hip Hop Awards 2014 are set to air October 14 and will be hosted by Uncle Snoop. In the lead up, the network is planning its most extensive digital and social activations to date.

According to Nielsen Twitter TV Ratings from SocialGuide, last year’s Hip Hop Awards was the #1 social TV program on cable for October 2013; the audience sent over 2.5 million Tweets that reached more than 6.8 million people, making it the third most tweeted about telecast (excluding sports) on cable for 2013.

Some of BET’s social and digital plans include: Read more

How performances drove reactions to the record breaking BET Awards

Screen Shot 2014-07-06 at 7.13.19 PMLast week we covered how the BET Awards broke social TV records. For this week’s analysis with Canvs we took a deeper dive into the awards show to understand where the social TV reactions came from during the network’s big tent pole. Most of the top moments came from performances. Here are the details. Read more

BET Awards announce host and musical performance on Vine

Screen Shot 2014-06-04 at 6.33.06 PMBET has become the latest TV shop to make some major announcements on Vine. The six second platform has become the new trailer and inspired television networks to use stop-motion and more to visualize the biggest announcements for their tent pole events. Recently BET announced both their host (Chris Rock) and musical performance (Pharrell) on Vine. Here they are. Read more

5 Social TV Stories You May Have Missed

Social-TVFrom HBO announcing an exclusive deal with Amazon to a Pulsar study showing that Tumblr is a more immersive social-TV hub for fans than Twitter, there were many major social-TV stories this week.

Here are five that you may have missed:

- 75% of connected TV app users say video apps are ‘extremely’ or ‘very important’ according to research from NPD Connected Intelligence.

Takeaway: More than three out of every five broadband U.S. households have connected TVs, and as the technology becomes more ubiquitous, dedicated connected TV app companies will begin to pop up.

Twitter launches native ads on MoPub platform.

Takeaway: Twitter acquired MoPub last September, and there will be an opportunity to sell entertainment companies on working native ads into larger advertising packages.

- JP Lespinasse, BET’s Senior Director of Social Media talked with Contently about how social media analytics are changing TV promos.

Takeaway With reshooting a season of a show out of the question, networks still have the opportunity to adapt to promoting the show based on how fans are reacting to characters and situations on social media.

Read more

BET breaks digital records with the ‘BET Awards 13′

The BET Awards, the network’s major tentpole event broke some impressive digital records this past weekend. The awards have always set social TV precedents when it comes to going above and beyond in leveraging platforms for the big event and this year was no exception. Here’s an inside look at some of their impressive feats for this year’s version of the awards. Read more

A social recap of BET’s 2013 Upfront

BET unveiled it’s new and returning programming tonight at their annual upfront in New York City. 106 & Park, Real Husbands of Hollywood and the BET Awards are of course among the returning shows. Being Mary Jane, Burns BBQ and Comic View are among the new shows. Here’s a social recap from tonight’s event. Read more

Social activity from BET’s ‘Hip Hop Awards’ [infographic]

Updated: Last night BET’s Hip Hop Awards took place, a major tent pole for the network, next to their annual BET Awards. The awards, hosted by Mike Epps saw a huge amount of social TV activity both during the linear broadcast, before and after. Social TV has flourished during major television awards shows and the spectacle that’s needed on the main screen is nothing if it doesn’t translate onto Facebook, Twitter, GetGlue and more. Trendrr shared the results from last night’s awards with Lost Remote. Read more

BET Awards surpasses the Academy Awards in social activity

BET's major tentpole, the BET Awards took place last night, and it took over the social web. Last year's awards saw some major integrations, and the network promised to ramp things up even further. Trendrr provided insights on the social buzz, and we spoke to BET Director of Social Media JP Lespinasse about the social TV aftermath.

Read more

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