The BET Awards, the network’s major tentpole event broke some impressive digital records this past weekend. The awards have always set social TV precedents when it comes to going above and beyond in leveraging platforms for the big event and this year was no exception. Here’s an inside look at some of their impressive feats for this year’s version of the awards. Read more
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Last night we attended the star-studded BET upfronts in New York. As TV's largest advertisers and media buyers descended upon the Best Buy Theater in Times Square to see what @BET, with nearly 640,000 Twitter followers had in store for linear and digital for the fall and 2013. BET is no stranger to robust social TV implementations as we saw at the BET Awards last summer and continue to see via 106 and Park, a show that constantly launches trending topics like they're lines in a script....