BET unveiled it’s new and returning programming tonight at their annual upfront in New York City. 106 & Park, Real Husbands of Hollywood and the BET Awards are of course among the returning shows. Being Mary Jane, Burns BBQ and Comic View are among the new shows. Here’s a social recap from tonight’s event. Read more
Bring your Twitter efforts and information to life with this popular video app. Find out how in our Vine webcast taking place tomorrow, June 19 from 4-5 pm ET. Gemma Craven (left), EVP, New York group director of Social@Ogilvy, will discuss how her team has created interactive videos for brands to get their message heard. Register today.
Updated: Last night BET’s Hip Hop Awards took place, a major tent pole for the network, next to their annual BET Awards. The awards, hosted by Mike Epps saw a huge amount of social TV activity both during the linear broadcast, before and after. Social TV has flourished during major television awards shows and the spectacle that’s needed on the main screen is nothing if it doesn’t translate onto Facebook, Twitter, GetGlue and more. Trendrr shared the results from last night’s awards with Lost Remote. Read more
BET's major tentpole, the BET Awards took place last night, and it took over the social web. Last year's awards saw some major integrations, and the network promised to ramp things up even further. Trendrr provided insights on the social buzz, and we spoke to BET Director of Social Media JP Lespinasse about the social TV aftermath.
Storify has already been making a splash in the social TV world. Newsrooms like The Weather Channel have used the tools to curate conversations about severe weather, and in recent months the San Francisco-based startup has rolled out a new design and launched an iPad app. Today, the company has announced that they are adding GetGlue to the mix of social platforms you can pull content from to better curate conversations around TV.
Last night we attended the star-studded BET upfronts in New York. As TV's largest advertisers and media buyers descended upon the Best Buy Theater in Times Square to see what @BET, with nearly 640,000 Twitter followers had in store for linear and digital for the fall and 2013. BET is no stranger to robust social TV implementations as we saw at the BET Awards last summer and continue to see via 106 and Park, a show that constantly launches trending topics like they're lines in a script....
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