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Posts Tagged ‘bet’

How performances drove reactions to the record breaking BET Awards

Screen Shot 2014-07-06 at 7.13.19 PMLast week we covered how the BET Awards broke social TV records. For this week’s analysis with Canvs we took a deeper dive into the awards show to understand where the social TV reactions came from during the network’s big tent pole. Most of the top moments came from performances. Here are the details. Read more

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BET Awards announce host and musical performance on Vine

Screen Shot 2014-06-04 at 6.33.06 PMBET has become the latest TV shop to make some major announcements on Vine. The six second platform has become the new trailer and inspired television networks to use stop-motion and more to visualize the biggest announcements for their tent pole events. Recently BET announced both their host (Chris Rock) and musical performance (Pharrell) on Vine. Here they are. Read more

5 Social TV Stories You May Have Missed

Social-TVFrom HBO announcing an exclusive deal with Amazon to a Pulsar study showing that Tumblr is a more immersive social-TV hub for fans than Twitter, there were many major social-TV stories this week.

Here are five that you may have missed:

- 75% of connected TV app users say video apps are ‘extremely’ or ‘very important’ according to research from NPD Connected Intelligence.

Takeaway: More than three out of every five broadband U.S. households have connected TVs, and as the technology becomes more ubiquitous, dedicated connected TV app companies will begin to pop up.

Twitter launches native ads on MoPub platform.

Takeaway: Twitter acquired MoPub last September, and there will be an opportunity to sell entertainment companies on working native ads into larger advertising packages.

- JP Lespinasse, BET’s Senior Director of Social Media talked with Contently about how social media analytics are changing TV promos.

Takeaway With reshooting a season of a show out of the question, networks still have the opportunity to adapt to promoting the show based on how fans are reacting to characters and situations on social media.

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BET breaks digital records with the ‘BET Awards 13′

The BET Awards, the network’s major tentpole event broke some impressive digital records this past weekend. The awards have always set social TV precedents when it comes to going above and beyond in leveraging platforms for the big event and this year was no exception. Here’s an inside look at some of their impressive feats for this year’s version of the awards. Read more

A social recap of BET’s 2013 Upfront

BET unveiled it’s new and returning programming tonight at their annual upfront in New York City. 106 & Park, Real Husbands of Hollywood and the BET Awards are of course among the returning shows. Being Mary Jane, Burns BBQ and Comic View are among the new shows. Here’s a social recap from tonight’s event. Read more

Social activity from BET’s ‘Hip Hop Awards’ [infographic]

Updated: Last night BET’s Hip Hop Awards took place, a major tent pole for the network, next to their annual BET Awards. The awards, hosted by Mike Epps saw a huge amount of social TV activity both during the linear broadcast, before and after. Social TV has flourished during major television awards shows and the spectacle that’s needed on the main screen is nothing if it doesn’t translate onto Facebook, Twitter, GetGlue and more. Trendrr shared the results from last night’s awards with Lost Remote. Read more

BET Awards surpasses the Academy Awards in social activity

BET's major tentpole, the BET Awards took place last night, and it took over the social web. Last year's awards saw some major integrations, and the network promised to ramp things up even further. Trendrr provided insights on the social buzz, and we spoke to BET Director of Social Media JP Lespinasse about the social TV aftermath.

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Storify adds GetGlue to improve social TV curation [interviews]

Storify has already been making a splash in the social TV world. Newsrooms like The Weather Channel have used the tools to curate conversations about severe weather, and in recent months the San Francisco-based startup has rolled out a new design and launched an iPad app. Today, the company has announced that they are adding GetGlue to the mix of social platforms you can pull content from to better curate conversations around TV.

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The role of social TV in BET's upfronts [videos]

Last night we attended the star-studded BET upfronts in New York. As TV's largest advertisers and media buyers descended upon the Best Buy Theater in Times Square to see what @BET, with nearly 640,000 Twitter followers had in store for linear and digital for the fall and 2013. BET is no stranger to robust social TV implementations as we saw at the BET Awards last summer and continue to see via 106 and Park, a show that constantly launches trending topics like they're lines in a script....

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