Pretty Little Liars continues to set precedents for how a show can live beyond it’s traditional season cycle. They launched a web series at the  end of their summer season and recently unleashed a Halloween special on ABC Family to keep fans glued to the teen drama. We interviewed Beth Johnson, VP of Digital Media for ABC Family and Dalia Ganz, Senior Manager of Digital and Partnership Marketing for ABC Family about their social TV strategy. Read more

ABC Family's Pretty Little Liars continues to thrive in social TV. The teen drama has continued to break records and set precedents for how a show can grow when a powerful social TV savvy audience embraces the story lines and characters beyond the traditional screen. Now they're going a step further and launching a web series with cast members as the third season comes to an end.

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Saved By The Bell, 90210, Melrose Place, Dawson's Creek, The O.C., One Tree Hill, Gossip Girl and now Pretty Little Liars, (a show about four teens who are in a bit of a "I know what you did last summer," scenario), has captured teens, tweens and more by fulfilling that addictive urge for a good, fun, corny, juicy teen drama. A few years ago, I began writing about television in college when an obsession with Gossip Girl caused me to compare the inaccuracies of the Girl's NYU depiction. Now that we're living in a world with a social web that's more mature, and widespread passion is very easy to hear.

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