In July CNN and Facebook announced a major partnership around the election. "America's Choice 2012" is an analysis of Facebook's more than 160 million users in the U.S. and CNN's multi-platform audience. Their first big report is out and we spoke to Michelle Jaconi, CNN's Executive Producer of Cross-Platform programming about the results.
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A big social TV partnership was announced today. CNN is teaming up with Facebook to create a social, second screen experience for its "America's Choice 2012" political coverage. The partnership will touch CNN's "on-air, mobile and online audiences and Facebook's more than 160 million U.S. users," CNN explains. It's not surprising that Facebook and CNN have inked such a big deal. The social network's TV guy Kay Madati is a former CNN-er, although he's not mentioned in the release....
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