Samba TV – the social TV analytics platform founded by Ashwin Navin, former COO and co-founder of BitTorrent – formed a handful of smart TV app partnerships with Sony and Toshiba a year ago, but has remained fairly quiet since. Now, it is announcing the release of a real-time visualization and analytics product to measure TV viewership.
The company has set up cable boxes across North America allowing it to monitor every TV channel, while simultaneously measuring social media and connected devices. The composite is a ranking of the top trending shows at any moment. Not only is a real-time trending platform helpful for consumers wanting to know what to tune into at any time, but also it is extremely helpful to networks and advertisers.
“Samba TV can help marketers specifically identify which of their tune-in marketing activities performs best at driving tune-in,” Ashwin told us. “We call it VTR (Verified Tune-in Rate) and we can measure every media vendor the marketer has available, including the in-house promotions. Our customers get these VTR reports from us, which helps them allocate media spend effectively to the highest performing vendors.” Read more