In honor of National Dog Day we spoke with an expert about social TV and the love of pets, in particular dogs. Dogs, pets and animals have played key roles on major TV shows throughout the years, even with Tony Soprano. Pets have become so big for TV that DIRECTV even launched a channel for dogs to watch. In honor of this momentous holiday we interviewed Tom Maynard, Channel Head for The Pet Collective, the who Freemantle digital channel who recently engaged in a partnership with web video giant Blip to bring even more pet content to the web. Read more
Posts Tagged ‘blip’
Another season of primetime television buying is nearing it’s end. The TV upfronts are a stable of the television sales cycle that help keep the billions of dollars of ad spending flowing in consistently. The NewFronts, originally started by Digitas have now grown tremendously and have provided web video networks including Hulu, YouTube and Blip show off their new content. While the NewFronts continue to grow each year, their effectiveness in selling a non-linear slate of web content has always been in question. Blip, one of the largest web video networks participated in the NewFronts for the first time and also invested in traditional media to get the word out. We interviewed Blip CEO Kelly Day and President, Sales & Marketing, Jason Krebs about their big year. Read more
Since joining the company last spring, CEO Kelly Day has been hard at work making Blip.tv the go-to source for short-form video entertainment, particularly content that will play well on mobile or devices like Roku and Google TV. In the latest So What Do You Do?, she explained to Mediabistro what her team looks for when scouting new programming.
“We have a pretty simple application process, and we have a human being actually watch your video and look at your application.” Day said. “We review the content, we rate it and a lot of this — we’re not very apologetic about saying it — is kind of subjective. We’re looking for quality, good storytelling with character development. We’re looking for episodic content, because that is what we focus on. We’re looking for production values, content that is often TV-14 and above.”
The best part? Once your content has been accepted and uploaded, Blip splits the revenue with you 50-50. Read more in So What Do You Do, Kelly Day, CEO of Blip?.
– Nicholas Braun
As the web video industry continues to mature, TV networks must begin to watch how these new entertainment platforms are innovating for consumers. We recently sat down with Kelly Day, the CEO of Blip. Previously Day was the EVP & General Manager of Digital Media and Commerce, at Discovery Communications. We learned about Blip’s plans for the future and how Day’s taking her experiences from traditional TV to pave the way for the future of short-form video entertainment. Read more