If you didn’t know, we have a weekly editorial partnership with Bluefin Labs, who was acquired this week by Twitter in one of social TV’s biggest announcements of the year. Despite having the most tweeted about commercials once again, AT&T saw a 24% decline in chatter compared to last week, as other brands narrowed the gap. It will be interesting to see if AT&T gets back to the #1 spot again, especially with the tendency for brands to run successful Super Bowl commercials months after the big game. On AT&T’s tail this week is Geico, with a popular commercial featuring a CGI pig. Not to be outdone, Kia’s CGI hamsters are back, helping catapult Kia back into the top 10 this week. Read more
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Posts Tagged ‘Bluefin’
TV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.
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