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Posts Tagged ‘Bluefin’

Social TV commercials: AT&T on the decline, CGI animals on the rise before the Super Bowl

If you didn’t know, we have a weekly editorial partnership with Bluefin Labs, who was acquired this week by Twitter in one of social TV’s biggest announcements of the year. Despite having the most tweeted about commercials once again, AT&T saw a 24% decline in chatter compared to last week, as other brands narrowed the gap. It will be interesting to see if AT&T gets back to the #1 spot again, especially with the tendency for brands to run successful Super Bowl commercials months after the big game. On AT&T’s tail this week is Geico, with a popular commercial featuring a CGI pig. Not to be outdone, Kia’s CGI hamsters are back, helping catapult Kia back into the top 10 this week. Read more

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It’s still not complicated: AT&T continues to top social TV commercials chart

It’s no surprise for Nike and Red Bull to be among the top three brands of this week’s social TV commercial chart. But AT&T has been in the top three for most-talked about commercials for the past month, and has done so without the celebrity power of Nike, which rose this week with commercials featuring Kobe Bryant, Tiger Woods, and Rory McIlroy, three of the most popular athletes in the world. Some commercials drive negative chatter, but 16% of the 10,000 tweets about AT&T’s “It’s Not Complicated” ads featured the word “love.” Read more

With Golden Globes boost, Target tops this week’s social TV commercial chart

Over the past three weeks, AT&T has generated a total of 33,639 tweets about their much-loved “It’s Not Complicated” ads. But this week they have been unseated from the number one spot by Target, with their “The Everyday Collection” ads. Read more

Social TV commercials: AT&T maintains its stronghold, State Farm on the rise

Last week, AT&T shot to the top of Bluefin Labs‘ social TV commercials chart with a 191% gain week-over-week. This week AT&T rose an additional 20% week over week with 13,837 tweets about the “It’s Not Complicated” ad campaign. For comparison, the number two (Geico) and three spots (State Farm) generated 4,876 and 4,016 tweets respectively.  Read more

‘It’s Not Complicated’: AT&T’s ads top the social tv commercial chart

For last week’s edition of Bluefin Labs‘ most talked about commercials, we see that AT&T, Pepsi and Progressive are at the top of the chart. With a 191% gain week-over-week, AT&T has launched into the number one spot with its brilliant “It’s Not Complicated” ads. The buzz confirms that AT&T has a hit on its hands. The moderator of the focus group in the commercial is Beck Bennett, who has a YouTube series called “Fresh Perspectives.” Fresh Perspectives is like The Daily Show with Bennett as Jon Stewart, and kids as the correspondents. This is a great move by AT&T and creative agency BBDO Atlanta to take Bennett’s act national. Read more

The shows, people and brands that drove social TV in 2012 [infographic]

The end of the year is upon us. Bluefin Labs just came out with their deep look at the shows, people and brands the drove social TV in 2012. From the election, to the Olympics, to Love & Hip Hop and the X Factor here’s a look at the biggest social TV successes of the year. Read more

Zombie feeding-frenzy cuts immediately to KFC commercial, social TV reacts

On this week’s social TV commercials chart from Bluefin Labs KFC rose to the top at the number four spot (a 416% week over week change). KFC saw its largest rise in buzz during the November 25th airing of The Walking Dead when its commercial aired right after an intense Zombie feeding. Here are the full details on this week’s most social TV commercials, provided exclusively to Lost Remote. Read more

Celebrity driven ad spots continue to drive most social TV commercials

In this week’s edition of Bluefin Labs‘ most talked about commercials, we see that Samsung, Pepsi and Windows 8 are at the top of the chart. Pepsi is no longer in the #1 spot, overtaken by Samsung’s commercial featuring Lebron James. Windows 8, not surprisingly is in the third spot after Pepsi. Microsoft’s big launch is estimated to have a budget over a billion dollars. Here are the details. Read more

Pepsi, Target and Paranormal Activity 4 top social TV commercial chart

As you know, our editorial partner Bluefin Labs provides Lost Remote exclusively with the most talked about TV commercials. This week’s chart puts Pepsi, Target and Paranormal Activity 4 at the top of the chart. Here’s why. Read more

Adidas sees huge spike in social TV activity from commercial

Last week we launched a new editorial partnership with Bluefin Labs. The Boston-based social TV analytics company is providing Lost Remote an exclusive look  at the top social TV commercials each week. This week’s chart looks at tweets about commercials from October4th-10th. Adidas saw an enormous percentage increase in social activity as a result of their TV spots. Here’s why. Read more

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