bluefin labs - Lost Remote

The top social TV commercials: Super Bowl edition

Natan Edelsburg — Wed, 13 Feb 2013 07:16:11 +0000

Between the Super Bowl, Grammys, and the Academy Awards, February has become the biggest month for social TV. In terms of commercial-related chatter, though, nothing has surpassed the Super Bowl. Taco Bell’s “Live Young” commercial, featuring senior citizens breaking out of a retirement center in the middle of the night, was tweeted about an amazing 21,700 times since Super Bowl Sunday. The commercial has been running in heavy rotation since, and it won’t be surprising to see it atop the social TV chart during the coming weeks. Noticeably missing it AT&T. Their “It’s Not Complicated” ads have dominated the social TV commercial chart for the past six weeks, and it will be interesting to see whether they can recover a spot on the chart next week. continued…

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Social TV commercials: AT&T on the decline, CGI animals on the rise before the Super Bowl

Natan Edelsburg — Fri, 08 Feb 2013 08:08:40 +0000

If you didn’t know, we have a weekly editorial partnership with Bluefin Labs, who was acquired this week by Twitter in one of social TV’s biggest announcements of the year. Despite having the most tweeted about commercials once again, AT&T saw a 24% decline in chatter compared to last week, as other brands narrowed the gap. It will be interesting to see if AT&T gets back to the #1 spot again, especially with the tendency for brands to run successful Super Bowl commercials months after the big game. On AT&T’s tail this week is Geico, with a popular commercial featuring a CGI pig. Not to be outdone, Kia’s CGI hamsters are back, helping catapult Kia back into the top 10 this week. continued…

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Twitter: Bluefin Labs acquisition ‘reflects our commitment to the social TV market’

Cory Bergman — Tue, 05 Feb 2013 23:18:24 +0000

It’s a done deal. Twitter confirmed reports of its Bluefin Labs acquisition on Tuesday night, doubling down on the company’s efforts to own the social TV space.

“This acquisition reflects our commitment to the social TV market, and builds on our exclusive partnership with Nielsen announced in December to develop the Nielsen Twitter TV Rating, the centerpiece of social TV measurement,” explained Twitter COO Ali Rowghani. “We believe that Bluefin’s data science capabilities and social TV expertise will help us create innovative new ad products and consumer experiences in the exciting intersection of Twitter and TV.” continued…

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Report: Twitter buying Bluefin Labs

Cory Bergman — Mon, 04 Feb 2013 16:56:57 +0000

Updated: It’s a done deal.

Earlier: Business Insider is reporting that Twitter is buying social TV analytics company Bluefin Labs. We’ve reached out to Bluefin and Twitter for comment. So far, no official confirmation, but it sounds like the deal is close to finalizing. continued…

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It’s still not complicated: AT&T continues to top social TV commercials chart

Natan Edelsburg — Mon, 28 Jan 2013 23:33:39 +0000

It’s no surprise for Nike and Red Bull to be among the top three brands of this week’s social TV commercial chart. But AT&T has been in the top three for most-talked about commercials for the past month, and has done so without the celebrity power of Nike, which rose this week with commercials featuring Kobe Bryant, Tiger Woods, and Rory McIlroy, three of the most popular athletes in the world. Some commercials drive negative chatter, but 16% of the 10,000 tweets about AT&T’s “It’s Not Complicated” ads featured the word “love.” continued…

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With Golden Globes boost, Target tops this week’s social TV commercial chart

Natan Edelsburg — Sat, 26 Jan 2013 17:07:12 +0000

Over the past three weeks, AT&T has generated a total of 33,639 tweets about their much-loved “It’s Not Complicated” ads. But this week they have been unseated from the number one spot by Target, with their “The Everyday Collection” ads. continued…

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Social TV commercials: AT&T maintains its stronghold, State Farm on the rise

Natan Edelsburg — Sat, 19 Jan 2013 14:01:25 +0000

Last week, AT&T shot to the top of Bluefin Labs‘ social TV commercials chart with a 191% gain week-over-week. This week AT&T rose an additional 20% week over week with 13,837 tweets about the “It’s Not Complicated” ad campaign. For comparison, the number two (Geico) and three spots (State Farm) generated 4,876 and 4,016 tweets respectively. continued…

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‘It’s Not Complicated’: AT&T’s ads top the social tv commercial chart

Natan Edelsburg — Tue, 15 Jan 2013 21:34:50 +0000

For last week’s edition of Bluefin Labs‘ most talked about commercials, we see that AT&T, Pepsi and Progressive are at the top of the chart. With a 191% gain week-over-week, AT&T has launched into the number one spot with its brilliant “It’s Not Complicated” ads. The buzz confirms that AT&T has a hit on its hands. The moderator of the focus group in the commercial is Beck Bennett, who has a YouTube series called “Fresh Perspectives.” Fresh Perspectives is like The Daily Show with Bennett as Jon Stewart, and kids as the correspondents. This is a great move by AT&T and creative agency BBDO Atlanta to take Bennett’s act national. continued…

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The shows, people and brands that drove social TV in 2012 [infographic]

Natan Edelsburg — Tue, 18 Dec 2012 23:56:49 +0000

The end of the year is upon us. Bluefin Labs just came out with their deep look at the shows, people and brands the drove social TV in 2012. From the election, to the Olympics, to Love & Hip Hop and the X Factor here’s a look at the biggest social TV successes of the year. continued…

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Will the ‘Nielsen Twitter TV Rating’ become the industry standard metric for social TV?

Cory Bergman — Mon, 17 Dec 2012 17:44:05 +0000

Nielsen has announced a deal with Twitter to create a new social TV rating that they hope will become a standard in the industry. For Nielsen, this has been a remarkable story of catching up quickly in the social TV space, acquiring SocialGuide and partnering with Twitter in just over a month’s time. For Twitter, it’s an effort to further illustrate its value for “broadcasters and advertisers [to] create truly social TV experiences,” explains Twitter VP Chloe Sladden. The more TV participates on Twitter, the better Twitter becomes.

continued…

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National Lampoon’s Griswold family helps Old Navy generate social TV buzz

Natan Edelsburg — Mon, 17 Dec 2012 00:51:12 +0000

Pepsi, Victoria’s Secret and AT&T took the first three spots on this week’s Most Social TV commercials chart (exclusively provided to Lost Remote from Bluefin Labs), but Old Navy saw the biggest week over week change. Here’s why. continued…

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Victoria’s Secret fashion show helps generate buzz for brand’s TV commercials

Natan Edelsburg — Fri, 14 Dec 2012 02:27:04 +0000

The results are in via this past week’s social TV chart, provided exclusively to Lost Remote from Bluefin Labs. Victoria’s Secret’s fashion show helped the brand climb to the top, a 324% week over week change. Here are details of how their show on CBS helped them generate buzz and what other brands saw success last week. continued…

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Zombie feeding-frenzy cuts immediately to KFC commercial, social TV reacts

Natan Edelsburg — Mon, 03 Dec 2012 23:02:52 +0000

On this week’s social TV commercials chart from Bluefin Labs KFC rose to the top at the number four spot (a 416% week over week change). KFC saw its largest rise in buzz during the November 25th airing of The Walking Dead when its commercial aired right after an intense Zombie feeding. Here are the full details on this week’s most social TV commercials, provided exclusively to Lost Remote. continued…

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How Apple owns social TV with traditional commercials

Natan Edelsburg — Thu, 15 Nov 2012 00:34:02 +0000

You might notice that Apple isn’t “on social” the way many of their other Fortune 500 brethren are. They don’t have a social media manager and don’t invest in social marketing campaigns (in the traditional sense). On this week’s most social TV commercials chart (provided exclusively for Lost Remote by Bluefin Labs) Apple has shot into the top three proving how powerful the brand is on social TV. continued…

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Celebrity driven ad spots continue to drive most social TV commercials

Natan Edelsburg — Tue, 06 Nov 2012 00:07:53 +0000

In this week’s edition of Bluefin Labs‘ most talked about commercials, we see that Samsung, Pepsi and Windows 8 are at the top of the chart. Pepsi is no longer in the #1 spot, overtaken by Samsung’s commercial featuring Lebron James. Windows 8, not surprisingly is in the third spot after Pepsi. Microsoft’s big launch is estimat ed to have a budget over a billion dollars. Here are the details. continued…

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