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Posts Tagged ‘bluefin labs’

National Lampoon’s Griswold family helps Old Navy generate social TV buzz

Pepsi, Victoria’s Secret and AT&T took the first three spots on this week’s Most Social TV commercials chart (exclusively provided to Lost Remote from Bluefin Labs), but Old Navy saw the biggest week over week change. Here’s why. Read more

Victoria’s Secret fashion show helps generate buzz for brand’s TV commercials

The results are in via this past week’s social TV chart, provided exclusively to Lost Remote from Bluefin Labs. Victoria’s Secret’s fashion show helped the brand climb to the top, a 324% week over week change. Here are details of how their show on CBS helped them generate buzz and what other brands saw success last week. Read more

Zombie feeding-frenzy cuts immediately to KFC commercial, social TV reacts

On this week’s social TV commercials chart from Bluefin Labs KFC rose to the top at the number four spot (a 416% week over week change). KFC saw its largest rise in buzz during the November 25th airing of The Walking Dead when its commercial aired right after an intense Zombie feeding. Here are the full details on this week’s most social TV commercials, provided exclusively to Lost Remote. Read more

How Apple owns social TV with traditional commercials

You might notice that Apple isn’t “on social” the way many of their other Fortune 500 brethren are. They don’t have a social media manager and don’t invest in social marketing campaigns (in the traditional sense). On this week’s most social TV commercials chart (provided exclusively for Lost Remote by Bluefin Labs) Apple has shot into the top three proving how powerful the brand is on social TV. Read more

Celebrity driven ad spots continue to drive most social TV commercials

In this week’s edition of Bluefin Labs‘ most talked about commercials, we see that Samsung, Pepsi and Windows 8 are at the top of the chart. Pepsi is no longer in the #1 spot, overtaken by Samsung’s commercial featuring Lebron James. Windows 8, not surprisingly is in the third spot after Pepsi. Microsoft’s big launch is estimated to have a budget over a billion dollars. Here are the details. Read more

Pepsi, Target and Paranormal Activity 4 top social TV commercial chart

As you know, our editorial partner Bluefin Labs provides Lost Remote exclusively with the most talked about TV commercials. This week’s chart puts Pepsi, Target and Paranormal Activity 4 at the top of the chart. Here’s why. Read more

Social TV results from the third presidential debate

The third debate concluded on Monday evening providing another serving of massive social TV data. Twitter, Bluefin Labs, SnappyTV and more were all reporting on the results and what we can learn from the social web. The interesting analysis will probably come after the election takes place, but for now here are the highlights from the third debate on foreign policy. Read more

Pepsi soars to social TV success with help from One Direction and Drew Brees

Our partnership with Bluefin Labs continues. Each week Bluefin shares the most talked about TV commercials with Lost Remote exclusively. This week a similar trend continues that we saw last week. Personalities and celebrity driven commercials continue to define how a brand will gain social success from a TV commercial. This week one brand went for the gold of social media celebs and saw the results. Read more

Adidas sees huge spike in social TV activity from commercial

Last week we launched a new editorial partnership with Bluefin Labs. The Boston-based social TV analytics company is providing Lost Remote an exclusive look  at the top social TV commercials each week. This week’s chart looks at tweets about commercials from October4th-10th. Adidas saw an enormous percentage increase in social activity as a result of their TV spots. Here’s why. Read more

The most social TV commercial of the week goes to…

We’re excited to announce a new editorial partnership with Bluefin Labs, a social TV analytics company we’ve watched grow and thrive over the past year. Each week Bluefin will be sharing their “top 10 social commercials” analysis exclusively with Lost Remote. The future of social TV is dependent upon the economics that have helped the TV industry thrive for over sixty years. As social platforms change the way brands can interact with potential customers through TV, so do their commercials. Here’s our first look at the most social commercials. The leader on this week’s list is Read more