In April at f8, Facebook launched four APIs – Trending, Topic Insights, Topic Feed, and Hashtag Counter – specifically for media companies. The goal, though not stated explicitly, was for Facebook data to be integrated more into telecasts, specifically, and, more generally, into the social data conversation. Not only would Twitter trending topics be mentioned a measure of a show’s social success, but also Facebook trending topics.
“TV is an important area of focus for us, and we’ve been investing in the space with new tools and resources for partners, like the Public Content Solutions program and our media APIs,” Bob Morgan, a Partner Engineer Manager at Facebook, tells Lost Remote. “The APIs we announced at f8 were among the most requested from media organizations, and help deliver great on-air and digital experiences using Facebook content and data. There has been strong interest from our partners in implementing these APIs, and we’re excited to help them create compelling Facebook integrations for their audiences. Read more