A few weeks back we wrote about Bravo’s new ‘real-time dating docu-series,’ ‘The Singles Project.’ Cast members are trying to meet people in New York. The social TV angle is that fans have a say in anything from what the cast members will wear on their next date to who they will date.
The most recent episode was the sixth most social cable reality program in primetime with 4,340 tweets. Episode three also resulted in an increase in Twitter followers, up 33 percent from the previous week’s episode.
The production schedule is hectic, to say the least. Each show is filmed and edited in a week’s time and must take into account fan engagement on social and on the show’s Bravo.com home.
“A real-time production schedule is insanely demanding,” Rachel Smith, Vice President, Current Production for Bravo Media and EIC, ‘The Singles Project’ tells Lost Remote. “From shoot to edit to air, we are accomplishing in one week what we usually take six to eight weeks to achieve on a regular schedule. This fast turnaround requires everyone in the field and in the editing room to be at the absolute top of their game. It’s a constant loop of communication between all parties and around the clock hours. The digital and social elements of this show continue seven days a week and constantly effect how scenarios play out on the show. We have dedicated digital producers who are monitoring the social interaction and giving feedback to the cast and crew in real time. It’s a great, intensive ride though it’s a schedule not very conducive to summer vacationing. Read more