TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC

Posts Tagged ‘Bravo’

Participation TV at the Fore of Bravo’s New Series ‘The Singles Project’

The Singles ProjectWhen ‘The Singles Project‘ debuts tonight it will become one of – if not the – most social TV shows to ever air on Bravo.

The show, which Bravo is dubbing a ‘real-time dating docu-series,’ follows a group of New York singles searching for romance. The online hub that the network created for the show will allow fans to engage directly with cast members and give them the power to potentially impact the dating choices the show’s cast members make.

“’The Singles Project’ allows fans to interact with cast members and potentially affect the on-air story in ways that have never been done before through social media,” Lisa Hsia, EVP Digital, Bravo and Oxygen Media tells Lost Remote. “We’re breaking the fourth wall that separates cast members from fans. From chiming in on the Singles’ date outfits to identifying potential matches for the show – the possibilities for viewer interaction are limitless.

Read more

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Hurry, this boot camp starts next week! Register now! 
 

Prosthetic Leg Incident Drives Conversation During ‘Real Housewives of New York’ Finale

1356928988Season 6 of ‘The Real Housewives of New York’ concluded this week with a bang. Literally. Aviva Drescher threw her prosthetic leg across a table at LeCirque and Twitter went wild. According to our analytics partner, Canvs, which measures Twitter sentiment for shows, the most reacted-to moment of the finale occurred directly in the aftermath of the leg incident when viewers commented on how “funny” the situation was. The second biggest moment, both in terms of overall volume and reaction volume, happened during the throwing incident itself when viewers called Aviva “crazy.”

Here are some other insights from Canvs followed by an infographic:

-35% of all reactions about the show happened in the ten minutes surrounding the leg incident.

- Other top moments didn’t drive nearly the same emotional intensity as the leg throwing.

-“Who cares?” spiked at 9:25 when Harry left with LuAnn instead of Sonja.

-“Love” spiked about Heather’s son as well.

- Total Emotional Reactions: 7,804

- Total Tweets: 23,891 Read more

The cast of Bravo’s ‘The People’s Couch’ discuss using social while watching TV on TV

The People's Couch - Season 1In October, we wrote about Bravo’s “The People’s Couch” a show that features different sets of families and friends as they watch TV’s most popular shows that air throughout the week as the audiences at home watch their reactions. The show is coming back next week with one hour episodes beginning on June 3rd from 10-11pm. In addition to being a TV show about watching TV a social TV community has emerged around the characters and the shows they’re watching creating the perfectly meta social TV mix. We interviewed the Zeno family and the guys on the show about social TV and being on the show. Read more

BuzzFeed launches ‘Social Tune In Program’ with Bravo and IFC as first partners

Screen Shot 2014-04-10 at 1.20.06 PMIn August we wrote about BuzzFeed accelerating the success of Netflix original Orange is the New Black. Now the news and content platform is making an official and big leap into social TV with a new “Social Tune In Program” that “will create a full-circle TV, social and digital program for advertisers while leveraging BuzzFeed’s brand and unique voice on air. Bravo and IFC are the launch partners. Here are the details. Read more

Bravo Unveils New Social TV Initiatives

Bravo-LogoLast week, Bravo unveiled three initiatives – ‘Select a Scene,’ ‘Mobile Pass,’ and social commercials – that will comprise a large part of its 2014 social TV strategy.

Bravo has already begun to utilize social commercials, which feature photos and videos that viewers submit through social platforms. #GiggysBFF – which we covered two weeks ago – asked fans to submit photos of their pets via Twiter and Instagram for the chance to have their pets featured in a commercial with Giggy, cast member Lisa Vanderpump’s Pomeranian.

Bravo is always looking for ways to push the envelope in the digital space and create more engaging opportunities that excite our viewers and advertisers,” said Lisa Hsia, Executive Vice President of Digital, Bravo and Oxygen Media. “With these new initiatives we are able to offer a 360 experience, allowing our passionate fan base to interact before, during and after our programming.” Read more

Dating App Created for Bravo’s ‘Online Dating Rituals of the American Male’ Goes Mainstream

1Bravo’s latest show, ‘Online Dating Rituals of the American Male,’ follows two men each episode as they explore the world of online dating. The men don’t use traditional dating sites like Match.com or newer dating apps like Tinder. Instead, they use Tryst – an app created specifically for the show.

In late 2013, the creators of the show reached out to Sway Network about creating an app for the show’s cast members to use that would make it easy to find dates online and then meet up in person, with the whole process being filmed.

Working closely with the ‘Online Dating Rituals’ team, Sway Network – the makers of Let’s Meet and Sway – came back with Tryst, and the app worked so well for the show that it is now available to consumers. Read more

Fans respond to Bravo’s first annual ‘Real Housewives Awards’

dish-021214-real-housewives-awardsLast week we wrote about the opportunity Bravo is giving ‘Real Housewives of Beverly Hills’ fans to have their pets be best friends with Lisa Vanderpump’s Pomeranian, Giggy. The number of submissions received thus far is impressive, but pales in comparison to the response to Bravo’s first annual ‘Real Housewives Awards.’

Voting for the awards, which celebrates the most memorable ‘Housewives’ moments, ends on March 21. Bravo has already received nearly two million votes across digital platforms, and BravoTV.com has delivered over 10.7 million views and over one million video streams for ‘Real Housewives Awards’ content.

In true Bravo fashion, there will be no shortage of programming surrounding the ‘Real Housewives Awards.’ Andy Cohen will announce the Lifetime Achievement Award on March 20 during a first-look of a new episode of ‘The Real Housewives of New York.’ This will be followed by a ‘Real Housewives’ marathon on March 22 when Cohen will announce the nominees for Most Shocking Reunion Twist. The remaining award winners will be announced on March 23 throughout Bravo’s Sunday night programming, with the final two winners announced on the 11pm EST airing of ‘Watch What Happens Live.’ Read more

Seth Rogen reveals random people that have been in touch with him on Twitter on ‘Watch What Happens Live’ at SXSW

Screen Shot 2014-03-13 at 8.57.07 AM

@BravoWWHL on Instagram

Lost Remote attended the taping of last night’s epic episode of Andy Cohen’s Watch What Happens Live from Austin, Texas during SXSW.

Seth Rogen and Dave Franco were the guests and social of course came up through the conversation. Here are the details.

Melanie Witkower, founder and CEO of Screen-Bridge who attended the taping told Lost Remote that Seth talked, “about the most bizarre people who have been in touch with him on Twitter and what they had to say.”

Read more

An inside look at Bravo’s social strategy for ‘Online Dating Rituals of the American Male’

Online-Dating-Rituals-editedFor women, it will provide a glimpse into the male psyche; for men, it will be one Bravo show that they actually don’t mind watching. ‘Online Dating Rituals of the American Male’ premieres on Sunday, March 9 at 10pm EST (before moving to Thursdays on March 13) and each episode will follow two men as they attempt to land a date online. Some men will be seeking wives, while others will be looking for one-night stands.

Bravo’s social strategy will play up the show’s ‘anthropological’ attempt to get to the core of the male psyche. The marketing team will introduce a “What’s Your Dating Species/Which Male Mate Should You Date?” Twitter-based quiz. Users can tweet back answers by selecting 5 hashtags from a “hashtag cloud.” Once tweeted, a reply instantly comes back from @bravotv telling them their Latin species name along with an embedded video that defines their species. Some of the species types include Friendus Alonis (a guy who’s always in the friend zone) and Predatorius Obnoxious (an aggressive player). Read more

Teaming up with Bravo on curated playlists for shows, Spotify makes big social TV splash

spotifynew_large_verge_medium_landscapeSpotify and Bravo have announced a collaboration leading up to the premieres of The Real Housewives of Atlanta, The Real Housewives of Beverly Hills, Vanderpump Rules, and Thicker Than Water, and the partnership will make Bravo Spotify’s first U.S. TV partner to develop custom playlists for specific shows. The partnership is already getting tons of buzzRead more

NEXT PAGE >>