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Posts Tagged ‘Brazil’

How Wayin Made Brazil’s Presidential Debates on Band TV More Social

Wayin-logo-304x200pxThe second round runoff of the presidential election is set to take place in Brazil this Sunday, and like it did with the recent elections in India, Wayin is helping to make the election more social.

The social intelligence company powered the online social experience for the Brazil presidential debates that took place on Band TV Network two weeks ago.

“We knew the debate on Band would have enormous repercussions,” Eliane Leme, Executive Director at band.com.br, said. “After all, it was the first time that candidates were facing each other to compete in the second round of elections. That’s exactly what happened. The debate took Band to the first spot in the IBOPE ratings and earned the station its highest ratings of the year. The echo of the event on social networks was also great and we managed to consolidate the data on one single page that could be accessed while the confrontation happened on live television. As a digital platform in a communication group we aim to provide the public with complementary information which, for lack of time or space, do not appear on television. With the help of Wayin’s platform the goal was fully achieved.” Read more

Mediabistro Course

Reel Reporting: Create Your Reel

Mediabistro Presents: ReelReporting Create Your ReelA good TV reporter won't go far without a standout Demo Reel! Starting November 13, MediabistroEDU and Reel Reporting offer a three-day series for students interested in hosting and news reporting. In this Los Angeles based course, students will learn from and work side-by-side TV agents and On-Air talent to better understand the hiring process and  shoot their best reel yet. Register now! 
 

An Inside Look at Social TV in Kenya

odipo-devWhile most of the social TV action takes place in the US and Europe, we have also covered how countries such as Thailand and Brazil take to the second screen. Now, we turn our attention to Kenya, where social TV activity has exploded in the past year. The majority of the country still prefers analog TV to digital TV, but whereas the US is experiencing a TV revolution in terms of on-demand options, says Odanga Madung, co-founder of Kenya-based data anlytics company Odipo dev, “we are currently undergoing what is called the “digital migration.” The government has stated that all stations move from analogue to digital signals and this is being touted to forever change the way the industry operates due to the lowered barriers of starting a TV station.”

We spoke with Madung about the digital migration taking place in Kenya and the state of social TV in the country: Read more

The Record Breaking Continues: Facebook Tops 1 Billion World Cup Interactions

unnamedSince the World Cup began on June 12, Facebook reports that it has seen over one billion World Cup-related posts, comments, and likes. Over 220 million Facebook users have generated these interactions. The knockout matches, which have already seen a fair share of games decided on penalty kicks, have certainly expedited this process. Still, Facebook’s data editors have never measured an event — sports or otherwise — that has topped a billion interactions, and although the World Cup lasts longer than the average event, it is continuing to set social records that will be tough to top.

On Saturday, more than 31 million people had 75 million interactions (posts, comments, and likes) related to the match between Brazil and Chile. The game saw the second-highest level of conversation for any World Cup match that Facebook’s data team has measured to date. Read more

Twitter releases results from first World Cup game

Screen Shot 2014-06-13 at 2.16.18 AMThe World Cup is officially underway and Twitter is already reporting on metrics. The blog post on Twitter highlights the “@TwitterData points you need to know.” Here are the metrics highlights from Brazil’s (@CBF_Futebol) 3-1 victory over Croatia (@HNS_CFF). Read more

In advance of the 2014 World Cup, ESPN partners with Mobovivo to launch ESPN Sync

screen480x480In advance of the 2014 World Cup, ESPN has partnered with Mobovivo to launch ESPN Sync, a second screen app for iOS [available now] and Android devices [coming in December]. Mobovivo is known for its companion apps for sports and live events, and its advertising abilities. Read more

An inside look at social TV in Portugal

A few weeks back, we wrote about Brazil’s tremendous internet population growth and its corresponding social TVgrowth. Portugal has also been enjoying steady growth, and many of its TV stations and companies have a strong presence in Brazil. Read more

An inside look at social TV in Brazil

By all accounts, Brazil has one of the fastest growing global economies, and along with that, one of the fastest growing internet populations. comScore’s 2012 Brazil Digital Future in Focus ranked Brazil as the 7thlargest internet market globally, and with 50 million users on Facebook, it’s the second biggest country on the social network after the U.S. It is no surprise that Brazil’s social TV presence is tremendous, and will grow even further with the 2016 Summer Olmpics set to take place in Rio de Janeiro. Read more