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Posts Tagged ‘buzzfeed’

New York Times’ Internal Digital Report Reveals Social Media, App Issues

NYTOne of the nation’s most influential papers, The New York Times, has been in the headlines over the last 24 hours, after executive editor Jill Abramson was dismissed.

BuzzFeed has obtained a 96-page internal report, that among other things, tells the story of the paper of record struggling to adapt to changing social media, second screen, and digital trends.

The report says the paper has a problem giving up on second screen platforms not working, like their “Scoop” app, which is a guide to New York City’s best restaurants, bars, events, and experiences. In contrast, the report suggests the NYT Now app has been a success.

The report also sheds light on social media issues: the Times’ Twitter account is run by the newsroom, where as the Facebook account is run by the business side.

More broadly, the report suggests the paper lacks “enough urgency’ to make digital a top priority, both in their practices and hires.

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BuzzFeed: Online media now has greater scale than TV

BmUsLAsIcAAZTUwLost Remote just attended BuzzFeed’s first NewFront event in NYC. The viral content platform packed the SVA Theater in Chelsea with reporters, brands, social network reps and more to unveil the success and future of their video business. BuzzFeed’s video business is just a year and a half old and is quickly becoming a major part of what they do. BuzzFeed founder Jonah Peretti even made a strong comparison to how online video has greater scale than the cable networks. Read more

BuzzFeed launches ‘Social Tune In Program’ with Bravo and IFC as first partners

Screen Shot 2014-04-10 at 1.20.06 PMIn August we wrote about BuzzFeed accelerating the success of Netflix original Orange is the New Black. Now the news and content platform is making an official and big leap into social TV with a new “Social Tune In Program” that “will create a full-circle TV, social and digital program for advertisers while leveraging BuzzFeed’s brand and unique voice on air. Bravo and IFC are the launch partners. Here are the details. Read more

HBO GO is coming to PlayStation 3 and PlayStation 4

hbogo_logoLast week at the inaugural Buzzfeed Brews event in New York, BuzzFeed Business Editor Peter Lauria interviewed HBO’s CEO Richard Plepler about “about the future of the industry, changes at Time Warner, and digital and streaming video’s encroachment on cable TV.”

At the event, Plepler also announced that HBO and PlayStation have partnered to offer HBO GO on PlayStation 3, with PlayStation 4 soon to follow. This is a big addition to PlayStation’s app offerings, and it will certainly help bolster HBO GO’s growing streaming numbers.

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How BuzzFeed accelerated the success of Netflix’s ‘Orange Is the New Black’

Netflix’s successful foray into traditional TV has caused the industry to question what a “success” really means in an environment where Nielsen ratings don’t matter and views aren’t released publicly. An extremely important and interesting piece of the show’s rise in popularity and buzz has to do with the uber-shareable news, meme and entertainment site BuzzFeed. If you’re a fan of Orange Is the New Black (Netflix’s summer hit) and happen to read content on the internet, there’s a good chance you read one of BuzzFeed‘s 25 posts on Jenji Kohan (creator of Weeds) dramedy based on @Piper‘s real life experiences.  Read more

Streaming Nemo: The Weather Channel makes coverage available across all platforms

After perhaps only the Super Bowl, nothing drives more social conversation than inclement weather. The Weather Channel has been at the forefront of weather coverage for 30 years, and weather.com has been a digital powerhouse since its inception. In May, I interviewed Mike Finnerty, vice president of weather.com and web products for The Weather Channel Companies and he shared the company’s staggering numbers:  60 million unique monthly visitors, the #2 all-time downloaded iPad app, the #5 all-time downloaded iPhone app and a massive social reach that includes a unique partnership with Twitter to curate real-time conversations around the weather. Read more