Netflix’s successful foray into traditional TV has caused the industry to question what a “success” really means in an environment where Nielsen ratings don’t matter and views aren’t released publicly. An extremely important and interesting piece of the show’s rise in popularity and buzz has to do with the uber-shareable news, meme and entertainment site BuzzFeed. If you’re a fan of Orange Is the New Black (Netflix’s summer hit) and happen to read content on the internet, there’s a good chance you read one of BuzzFeed‘s 25 posts on Jenji Kohan (creator of Weeds) dramedy based on @Piper‘s real life experiences. Read more
Posts Tagged ‘buzzfeed’
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After perhaps only the Super Bowl, nothing drives more social conversation than inclement weather. The Weather Channel has been at the forefront of weather coverage for 30 years, and weather.com has been a digital powerhouse since its inception. In May, I interviewed Mike Finnerty, vice president of weather.com and web products for The Weather Channel Companies and he shared the company’s staggering numbers: 60 million unique monthly visitors, the #2 all-time downloaded iPad app, the #5 all-time downloaded iPhone app and a massive social reach that includes a unique partnership with Twitter to curate real-time conversations around the weather. Read more