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Posts Tagged ‘cait hood’

What does the long, long, tail of Twitter mean for social TV?

Social-TV“Twitter is giant, and it has an outsize influence on popular and not-so-popular culture, but that influence seems due to the fact that it’s popular among influential people and provides energetic reverberation for their thoughts–and lots and lots of people who sit back and listen.” A new report by Jon Bruner of O’Reilly Radar concludes that though Twitter is a behemoth in both size and influence, many of its users are inactive.  Read more

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Exclusive: Fox Executive on Social TV Powerhouse ‘Glee’

Gleeks_Choice_mock_upDuring The Future of Social TV panel at the Lost Remote LA Show, VP of social media for Fox Broadcasting Company Cait Hood talked about one of the network’s most successful social TV stories—”Glee.”

Hood detailed the success of the show’s most recent social TV campaign for next year’s 100th episode celebration. The campaign let fans choose their favorite songs, with the top 10 being remixed by New Direction in the 100th episode airing in March, 2014. The campaign garnered 2.4 million votes worldwide.

“It was hugely successful for us and a great way to allow social to impact broadcast in a meaningful way,” Hood said. “Glee is one of our most social shows.”

She also talks about the differences—and similarities—between Fox’s fan-sourced “Almost Human” trailer-campaign and the “Glee” social campaigns.

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Exclusive: Fox releases fan created ‘Almost Human’ trailer at Lost Remote Show

Screen Shot 2013-12-12 at 10.53.29 PMEmmy Award-winning executive producer J.J. Abrams (“Fringe,” “Lost,” “Revolution,” “Person of Interest,” the “Star Trek” and “Mission: Impossible” franchises) recently launched his latest project with Fox. Almost Human ”is an action-packed police procedural set 35 years in the future, when police officers are partnered with highly evolved human-like androids.” The Lost Remote Show is currently taking place in LA and VP of Social Media Cait Hood has just presented Fox’s fan-sourced trailer produced to ignite their biggest influencers. Here are the details that we’re currently live-blogging. Read more

Lost Remote Inside Social TV Show Tomorrow

header_logoThe Lost Remote Inside Social TV Show in Los Angeles is tomorrow, with a who’s who of social TV and second screen experts digging through this year’s exciting trends while looking ahead to what’s next.

Featured speakers include Syfy and Chiller Executive VP Michael Engleman, NBC Entertainment Digital Media EVP Robert Hayes, and Fox Broadcasting Companies Cait Hood.

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Fox launches social Q&A in preparation for fall TV

TV networks can no longer simply promote a big premiere date and hope that enough viewers tune in to help the show live to see another day. Before the summer even ends, Fox is the latest network to launch a big social push to get viewers excited about their fall TV programming. Sunday and Monday, in partnership with Entertainment Weekly, the network is launching 10 screenings of its new comedies "Ben and Kate" and...

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