Cinemax is preparing to launch their latest original series and have tapped social TV fan experts Campfire to birth an experience to build buzz in time for the premiere. Hunted, a Bourne Identity-type show premiering on October 19th and starring Melissa George adds to the action-packed brand of originals that Cinemax has been building. Just a year ago the HBO owned channel successfully launched Strike Back, currently in the middle of episode two. We interviewed Chris Spadaccini, Senior Vice President of Brand and Product Marketing at HBO, Sabrina Caluori, Vice President of Social Media and Performance Marketing at HBO and Steve Coulson, Senior Creative Director at Campfire.

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We enjoy highlighting some of the most creative social media efforts across TV, and this one certainly qualifies. In June we wrote about social TV fan experts Campfire and how they were working with The National Geographic Channel on "The Wow Reply," a social activation in honor of their Chasing UFOs show. The social results from the campaign are in for this fun and unique campaign...

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USA Network's busy summer continues with the recent launch "Political Animals", a new (limited series) political drama starring Sigourney Weaver as a Hillary Clinton-type lead navigating political and personal drama. The show's second episode premiered last night and was launched across the web with the help of social TV experts Campfire.

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Over the last few years, we've watched social TV grow primarily through the rise of intense fan cultures that could finally be heard louder than ever before across Twitter, Facebook, Tumblr and more. There are now multiple data companies that specifically track this phenomenon on a daily basis for brands and TV networks. It's not always easy for networks to tap into these cultures in a strategic and meaningful way. NYC-based Campfire has built an expertise in understanding and working with the TV networks behind the most passionate fan-bases.

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