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Posts Tagged ‘Canvs’

Twitter Weighs In: Which Is More Beautiful – a Chipotle Burrito or the Victoria’s Secret Angels?

BBgCoh0‘The Victoria’s Secret Fashion Show’ dominated the social ratings on Tuesday night, driving nearly four times the number of tweets as FX’s ‘Sons of Anarchy’ finale.

According to our analytics partner Canvs, which measures Twitter sentiment, 323,427 of 1,215,733 tweets about the show were emotional reactions. 41% of the emotional reactions included the word “love” and 20% included “beautiful.” The show drove the most emotional reactions when Adriana Lima walked the runway in a million dollar fantasy bra Below, some more insights from Canvs on what drove the Twitter conversation, followed by an infographic: Read more

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TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.

With Nielsen Partnership, Canvs Becomes First Fully Automated Social TV Sentiment Platform

canvsCanvs has been providing us with sentiment analysis of tweets around TV shows for a few months now, but has today announced a formal partnership with Nielsen and its Twitter TV Ratings. Canvs, then, becomes the first completely syndicated qualitative social TV platform, giving both networks and marketers more tools to extract meaning from viewer tweets.

In the social analytics world, sentiment analysis – once hot – has been largely cast aside. We asked Mashwork Founder & CEO Jared Feldman about this and he said that sentiment analysis “has been dismissed out of hand for so many years” because the solutions have been incomplete.

“We built Canvs to be actionable because the “positive,” “negative,” and “neutral” categorizations that come standard with most social media tools simply aren’t useful to marketers,” Feldman said. “Automated tools are unable to parse complex emotions like “I hate how much I love Scandal.” Further, what if hate is a goal? While a Tweet about despising Joffrey from Game of Thrones means the production team at HBO did its job, a traditional tool would simply label that tweet “negative.”  Canvs not only tells you what was “good” and “bad” about a show, but it also tells you which characters were attractive or annoying and which plot lines made people say WTF or SMH. These nuanced insights give marketers the ammunition they need to react to how their audiences really feel.” Read more

‘State of Affairs’: How Twitter Reacted to Katherine Heigl’s Return to TV

140509_2781084_State_of_Affairs_Official_TrailerKatherine Heigl made her return to network television this week on NBC’s (anticipated?) ‘State of Affairs.’ While the majority of tweets about the show were positive, those who made the comparison between the plot of ‘State of Affairs’ with the plots of ‘Scandal’ and ‘Homeland’ were not impressed.

According to our analytics partner Canvs, which measures Twitter sentiment, 6,337 of 15,186 tweets about the series premiere were emotional reactions. 51% of the emotional reactions included the word “love” and 19% included “good.” The premiere drove the most emotional reactions towards the end of episode, when Heigl’s and Alfre Woodard’s characters plotted revenge. Below, some more insights from Canvs on what drove the Twitter conversation, followed by an infographic: Read more

Infographic: Fans React to Homer and Bender Sharing the Small Screen Together

simpsons-futurama-crossover-episodeHomer Simpson and Peter Griffin shared the small screen together last month in the ‘Simpsons’-'Family Guy’ crossover episode and the majority of fans reacted positively to the show.

Last week, Home crossed paths with another cartoon counterpart, Bender and the rest of the ‘Futurama’ clan.  Although this show had a much lower reaction volume than the Family Guy/Simpsons crossover earlier in the season, people were still very enthusiastic.

According to our analytics partner Canvs, which measures Twitter sentiment, 2,132 of the 7,169 tweets were emotional reactions. 43% of the emotional reactions included the term (and similar variants) “love” while 18% included “good”; just 6% included “hate.” For such devoted fan bases it is surprising that only 36% of the 77,944 total tweets about the episode contained sentiment.

Below, some more insights from Canvs on what drove the Twitter conversation, followed by an infographic: Read more

How Fans Reacted on Twitter to ‘The Simpsons’ 25th ‘Treehouse of Horrors’ Episode

THE SIMPSONS: SEASON 21‘The Simpsons’ fans may not be the most active on Twitter, but when they do tweet, they show that no pop culture reference gets by them.

According to our analytics partner Canvs, which measures Twitter sentiment, 1,614 out of the 6,008 tweets about ‘The Simpsons’ 25th Treehouse of Horrors episode – which have aired since the show’s second season – were emotional reactions. 54% of the emotional reactions included the word “love” and 12% included “good.”

The episodes top moment came 20 minutes in, when ‘The Simpsons’ parodied iconic Stanley Kubrick films. Below, some more insights from Canvs on what drove the Twitter conversation, followed by an infographic: Read more

How ‘The Walking Dead’ Fans Reacted on Twitter to the Season 5 Premiere

Comic-Con Trailer: The Walking Dead: Season 5 (Screengrab)Not many shows can unseat ‘Scandal’ from the social TV throne, but ‘The Walking Dead’ did just that last week. AMC’s hit show topped Nielsen’s Twitter TV Ratings chart last week, winning all four major categories easily.

According to our analytics partner Canvs, which measures Twitter sentiment, 354,675 of 1,320,056 tweets about the premiere were emotional reactions. 34% of the emotional reactions included the word “amazing” and 21% included “funny.” The premiere drove the most emotional reactions 20 minutes in, when Carol blew up a gas tank. Below, some more insights from Canvs on what drove the Twitter conversation, followed by an infographic:

  • Right at 9:00 when fans were “excited” for the new season. This five minute period is when the highest spike in tweets, though not reactions, occurred.
  • “Crazy” spiked from 9:05-9:10 during the brutal murders at Terminus.
  • People expressed “hate” when the Terminus guy threatened baby Judith from 9:40-9:45.
  • Both “happy” and “cried” spiked when Daryl and Carol were reunited from 9:50-9:55.
  • People expressed “Love” when Mary from Terminus got eaten by zombies from 10:10-10:15.

Peters and Twisty the Clown Drive ‘American Horror Story’ Tweets During Premiere

American-Horror-Story-Freak-Show‘American Horror Stories: Freak Show‘ premiered last Wednesday to series-high linear ratings (more than 6 million people tuned in) and a huge social outpouring.

According to our analytics partner Canvs, which measures Twitter sentiment, 284,801 of 1,095,074 tweets about the premiere were emotional reactions. 29% of the emotional reactions included the word “love” and 17% included “excited.” The premiere drove the most emotional reactions 20 minutes in, when Twisty the Clown brutally attacked a young couple.

Below, some more insights from Canvs on what drove the Twitter conversation, followed by an infographic:

Here are some other insights on this massive million+ tweet premiere:

  • Evan Peters was the second most mentioned topic during the premiere, behind only the show’s title. Peters was mentioned in nearly 14% of tweets with reactions.
    • 40% of reactions to Peters expressed “love.”
    • 25% of reactions to Peters expressed “attractive.”
  • Peters has gotten more popular in the last year: he was only mentioned in 6% of tweets with reactions during season three’s premiere.
  • The creepy clown was mentioned in 22,896 reactions during the premiere. This accounts for about 8% of reactions. 44% of “clown” reactions to the clown said some form of “afraid.”
  • Fans really loved the show’s new intro sequence. In the five minutes surrounding the opening, there were more than 14.5k tweets, 29% of which expressed “love.”

Read more

Infographic: Fans React to Homer and Peter Sharing the Small Screen Together

Family-Guy-and-The-SImpsons-Crossover‘The Simpsons Guy’ crossover episode aired last Sunday, and fans were at once taken aback and delighted.

According to our analytics partner Canvs, which measures Twitter sentiment, 10% of the emotional reactions included the word “worst” and 7% included “weird.” Still, the overwhelming majority of fans were excited for the Peter and Homer meet-up: 37% of reactions included “amazing” while 22% included “funny.” For such devoted fan bases it is surprising that only 36% of the 77,944 total tweets about the episode contained sentiment.

Below, some more insights from Canvs on what drove the Twitter conversation, followed by an infographic:

Read more

Peyton Manning and Sunday’s Super Bowl Rematch Sparks Twitter Conversation

b99194475z.1_20140129230759_000_glb4jkmo.1-1Let’s face it: last year’s Super Bowl was a dud. The Seattle Seahawks demolished the Denver Broncos 43-8.

This past Sunday, the Broncos had a chance to avenge their loss, and a late Peyton Manning-led drive forced the game to overtime. According to our analytics partner Canvs, which measures Twitter sentiment, the five minute period immediately following Manning’s incredible drive accounted for 21% of reactions for the entire nine-hour window monitored. That five minutes saw 32,139 reactions out of 125,535 total tweets.

Below, some more insights from Canvs on what drove the Twitter conversation, followed by an infographic: Read more

She May Have Been Named Miss America, But How Did Miss New York Fare on Twitter?

640_kira_kazantsev_140914_s‘Miss America’ aired Sunday night on ABC, and Miss New York won the pageant for the third straight year.

According to our analytics partner Canvs, which measures Twitter sentiment, 85,814 of the 303,900 tweets about the telecast were emotional reactions. Fans on Twitter offered up many ‘congratulations’ once the winner was announced, but during the talent portion of the show 35% of the emotional reactions to Miss New York’s solo cup rendition of Pharell’s ‘Happy’ were negative (“WTF” and “disappointed”). Miss Mississippi may not have won, but Twitter was impressed by her “legit” singing talent.

Below, some more insights from Canvs on what drove the Twitter conversation, followed by an infographic:

The most popular states in terms of reaction volume were: Read more

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