TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC

Posts Tagged ‘Canvs’

Twitter Users ‘Love’ the Suits Midseason Finale

SUITS -- "No Way Out" Episode 316 -- Pictured: Gabriel Macht as Harvey Specter -- (Photo by: Ian Watson/USA Network)The Suits midseason finale aired on Wednesday, and fans went wild. According to our analytics partner, Canvs, which measures Twitter sentiment for shows, the emotions “love,” “good,” “crazy,” “upset,” and “intense” all peaked during the five minutes following the show’s last scene (10:00-10:05). A big cliffhanger still has fans talking, and a plot-line involving Louis Litt, Pearson Specter’s most obnoxiously brilliant lawyer, will keep fans engaged on social during the hiatus.

Here are some other insights from Canvs followed by an infographic:

  • Louis had the most reactions of any character on the show. He was mentioned in 10.2% of all reactions. He was mentioned even more than the shows title, “Suits,” which was only mentioned in 9.8% of reactions.
  • The show’s cliffhanger got fans tweeting up a storm. There were 492 reactions out of 1,617 tweets in the five minutes after the show ended (10:00-10:05). This was higher by far than any peak during the show’s airtime.

Read more

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training for beginners in our online boot camp, Social Media 101. Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Hurry, this boot camp starts next week! Register now! 
 

Fans Go Crazy on Social for Country Music Heartthrobs During CMA Music Festival

CMAThe CMA Music Festival aired on ABC this past Tuesday, and attractive country stars got fans tweeting. Our analytics partner, Canvs, which measures social sentiment around shows, looked at the CMA Music Festival conversation and saw that an astounding 9.3% of reactions mentioned Luke Bryan, and he accounted for 13.9% of all “sexy” reactions. Time McGraw was a close second in the “sexy” reaction category, generating 14.5% of all “sexy” reactions, most of which mentioned his passionate performance (and kiss) with wife Faith Hill.

Using the full text search in Canvs, the company found that clothing, specifically jeans, drove a sizable portion of conversation. Of the tweets mentioning jeans, 47% expressed “love,” 8.8% said the jeans wearer was “sexy,” and 20.8% found the jeans “good.” Among the denim-clad top stars  were Luke Bryan Thomas Rhett, and Tim McGraw, who both opted for skinny jeans; and Jason Aldean who wore a looser pair.

Here is some additional data and an infographic about the social sentiment around the CMA Music Festival:.

Read more

Prosthetic Leg Incident Drives Conversation During ‘Real Housewives of New York’ Finale

1356928988Season 6 of ‘The Real Housewives of New York’ concluded this week with a bang. Literally. Aviva Drescher threw her prosthetic leg across a table at LeCirque and Twitter went wild. According to our analytics partner, Canvs, which measures Twitter sentiment for shows, the most reacted-to moment of the finale occurred directly in the aftermath of the leg incident when viewers commented on how “funny” the situation was. The second biggest moment, both in terms of overall volume and reaction volume, happened during the throwing incident itself when viewers called Aviva “crazy.”

Here are some other insights from Canvs followed by an infographic:

-35% of all reactions about the show happened in the ten minutes surrounding the leg incident.

- Other top moments didn’t drive nearly the same emotional intensity as the leg throwing.

-“Who cares?” spiked at 9:25 when Harry left with LuAnn instead of Sonja.

-“Love” spiked about Heather’s son as well.

- Total Emotional Reactions: 7,804

- Total Tweets: 23,891 Read more

Social TV Fans ‘Love’ Season 2 Premiere of Showtime’s ‘Masters of Sex’

The second season of Showtime’s critically-acclaimed “Masters of Sex” premiered this week and although the social audience was on the smaller side, they were highly engaged and extremely excited for the show’s return. According to our analytics partner, Canvs, which measures Twitter sentiment for shows, the most reacted-to moment of Episode 1 was viewers calling Bill a “jerk” when he ignored his crying baby and yelled at his mother. Still, most of the conversation surrounding the season premiere was about the return itself. Of the tweets that featured an emotional reaction, 38% used the word “love,” 23% used the word “excited,” and 12% used the word “good.”

Here are some other insights from Canvs followed by an infographic: Read more

Halle Berry drives big social TV start for CBS’s ‘Extant’

Screen Shot 2014-07-13 at 11.38.21 PMCBS’s brand new drama, Extant recently premiered with positive social conversations surrounding. The drama features Halle Berry who plays ”an astronaut who returns home from a year-long solo mission in space and tries to reconnect with her husband and son in their everyday life.” According to our partner, Canvs, Berry was the force behind a huge amount of the social TV conversation while Steve Spielberg one of the creators barely caused any emotional reactions. Here are the details. Read more

’24: Live Another Day’ Elicits Strong Twitter Reaction

bauerctuWith ‘24: Live Another Day‘ nearing its finale, we reached out to our analytics partner ‘Canvs‘ to examine the reaction to the penultimate episode, which aired Monday. The episode garnered 5,878 reactions out of 23,265 Tweets from 6pmET on July 7 until 1:00amET on July 8. Canvs measures sentiment across tweets, and classifies a ’reaction’ as a tweet that contains emotional language.

Here are the details:

Emotion breakdown. % of Reactions that expressed different emotions:

-35% Love (2,076 reactions)

-16% Can’t Wait (966 reactions)

-16% Good (932 reactions)

-9% Crazy (548 reactions)

-7% Hate (384 reactions)

-6% Intense (342 reactions)

-6% SMH (338 reactions)

-5% Idiot (292 reactions) Read more

How performances drove reactions to the record breaking BET Awards

Screen Shot 2014-07-06 at 7.13.19 PMLast week we covered how the BET Awards broke social TV records. For this week’s analysis with Canvs we took a deeper dive into the awards show to understand where the social TV reactions came from during the network’s big tent pole. Most of the top moments came from performances. Here are the details. Read more

Clone drama drove Orphan Black season finale (spoiler alert)

Screen Shot 2014-06-29 at 10.32.40 PMIn this week’s analysis with Canvs we took a look at the uber popular Orphan Black season finale on BBC America. As the highly anticipated season two came to an end it became obvious that clone drama drove Orphan Black season finale. This is also the first time Canvs leveraged their new season recap view to provide analysis. Here are the details.  Read more

Fargo’s Colin Hanks and Allison Tolman on social TV

Screen Shot 2014-06-14 at 1.40.44 PMFX’s Fargo has quickly become one of (if not the) best drama on television. The dark comedy, designed with inspiration from the film, recently finaled to an eager audience who was active on social TV (according to our analytics partner Canvs). Two of the shows stars are very active on social media (Twitter in particular). Before the finale we spoke with Colin Hanks (who plays Gus Grimly) and Allison Tolman (who plays Molly Solverson) two of the shows stars. Here’s what they had to say about social TV and insights from Canvs on the episode. Read more

Halt and Catch Fire attracted the same audience as Mad Men, just not as many of them

Screen Shot 2014-06-08 at 12.08.05 PMAMC’s highly anticipated Halt and Catch Fire premiered on linear television a week ago and we took a deep dive into the emotional reactions to the episode with our analytics partner Canvs (by Mashwork). “The premiere of Halt and Catch Fire elicited just over 1,400 Tweets containing an emotional reaction, while the midseason finale of Mad Men, which aired the week before, saw more thank 10k,” according to Canvs. “Granted many of Halt’s audience may have seen the show earlier, as the when it became the first to premiere on Tumblr nearly two weeks before it aired - Halt was also available through on-demand platforms at that time.” It’s not surprising that a new show is seeing smaller numbers at first since it takes time to build a community and audience even with big splashes at the beginning. Here are the details from Canvs. Read more

NEXT PAGE >>