In December, we wrote about how Telescope was charged by NBC to power The Voice’s immensely popular #VoiceSave initiative. On Tuesday, CBC-TV announced the launch of the Telescope-produced ‘Recipe to Riches’ Trivia app.
‘Recipe to Riches’ is a Canadian cooking show similar to Bravo’s ‘Top Chef’ in many ways. What sets the two shows apart, though, according to judge Gail Simmons, is that ‘Recipe to Riches’ chefs are all amateur, home cooks.
“We’re excited to be able to engage with our audience on a multi-platform level,” said Paul McGrath, executive producer, interactive at CBC. “It’s a great way to build momentum throughout the season and to involve the audience from day one”.