CBS’s brand new drama, Extant recently premiered with positive social conversations surrounding. The drama features Halle Berry who plays ”an astronaut who returns home from a year-long solo mission in space and tries to reconnect with her husband and son in their everyday life.” According to our partner, Canvs, Berry was the force behind a huge amount of the social TV conversation while Steve Spielberg one of the creators barely caused any emotional reactions. Here are the details. Read more
Posts Tagged ‘CBS’
“Look, we’re not in the cable space obviously,” said Moonves. “There are already too many players there for us to start a brand new cable network. So we thought with all the content going digital right now, wouldn’t it be a good idea to do a 24-hour digital channel taking all the resources that CBS News has, and you were part of it in the not too distant past, all over the world. And there is so much information that we get every day that doesn’t fit into a 22-minute news cast at 6:30 or “CBS This Morning.” So we can do that. We can go direct digital. So that’s in the early stages under the tutelage of David Rhodes, the president of CBS News, and it’s an exciting alternative to cable news.”
NBC and Fox are the chief rivals in the cable news space, while CBS has been conspicuously absent. But a digital-only channel could give cord-cutting political junkies a viable alternative. More, companies like Roku, Amazon (Fire TV), and Microsoft (Xbox) competing to acquire exclusive rights to content could jump at the opportunity to host a 24-hour CBS News channel. Read more
Last year, the Grammy Awards pulled in its second-highest ratings numbers in 20 years and much of the success can be attributed to the social conversation surrounding the show. According to Trendrr, the 2013 Grammys drove 15.4 million social interactions. CBS will continue to focus on social and digital this year as it seeks to grow its rating numbers. The Grammys will take place on January 26 at 8 PM EST, and will air on CBS.
To help sustain year-over-year ratings growth, The Recording Academy and CBS has launched Grammy Live – a comprehensive second screen experience hosted by Andrew Burnette, Louise Rowe, Quddus and DJ Skee. Grammy Live will launch in earnest on the day of the awards and will feature exclusive live-streaming video, social media updates, and backstage access during the show. Users will have access to a live feed of Grammy winners’ portrait sessions, and will be able to browse through a selection of videos highlighting the best moments from past shows.
CBS’s Big Brother is a staple in reality TV that has sought to define what innovative multi-platform content really means. This summer the network grew Big Brother Live Feeds, a subscription service for uber fans that offers “subscriber-only web chat, four different live feeds, multiple camera angles, quad-camera view, and live stream playback – along with new features like live feed highlights, offering bookmarks of key moments in the house; the ability to rewind within live playback.” Senior Vice President and General Manager, Digital Platforms for CBS Interactive Entertainment Rob Gelick just presented results from this platform for the first time at the Lost Remote Show in LA currently taking place. Read more
The cable TV industry may be looking at a big change in the future, according to Cablevision’s CEO Jim Dolan. In an interview with the Wall Street Journal, Dolan stated “there could come a day’ when his company stops offering television service, making broadband its primary offering.” Read more
While PrePlay Sports has exclusive partnerships with the NHL and MLB, the maker of the predictive sports app teamed up not with the NFL or NCAA for its football app, but with CBS Sports. CBS Sports PrePlay Football launched prior to the starts of this year’s NCAA and NFL seasons, and allows CBS Sports to expand its fantasy footprint while giving fans an engaging and addicting second screen experience while watching pro and college football on TV. Read more
This week, Survivor returned with its most interactive season yet. Throughout the Survivor Blood vs. Water season – a version of the show that will pit former Survivor cast members against their families – fans will be able to use the CBS App for iOS to watch full episodes and the after show. More, whether fans are watching live or catching up on their DVR, they will be to synch the app with the episode they’re watching to access the second-screen experience. Fans will be able to catch-up on full episodes on the CBS App for iOS, eight days after the initial broadcast and the next-day on CBS.com. Read more
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