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Posts Tagged ‘CBS’

Predicting Fall TV’s Hits and Misses With Social Data

viralheatlogoLet the fall TV games begin. As networks start premiering new fall television shows, figuring out which shows will be the new hits on air and social media isn’t an exact science. Yet.

Viralheat, a platform for monitoring social media behavior for brands, thinks they’ve cracked the code. For the upcoming season, they’ve tracked six network shows that have been heavily promoted on social media to see how they stack up; which will be “Must See TV” and which warrant a channel change. Below is their baseline research in an infographic. Throughout the season they plan to monitor how engagement with the shows evolves, and to answer the following questions, according to  Viralheat’s spokesperson Tim Cox:

  • Does it make sense to acquire fans and build a huge fan base, or to cultivate a large following organically?
  •  How does a network’s social media promotions correlate with fan acquisition and engagement?
  • Can predictive social analytics help entertainment brands identify early and often the likelihood of commercial success/failure and how to allocate marketing dollars for their movies, shows and actors?

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Mediabistro Course

Create Quick Video for the Web

Create Quick Video for the WebLearn how to shoot, edit, and encode online video! Starting October 4, write video scripts and story outlines, shoot and edit film, and broadcast your work on video-sharing sites like YouTube and Vimeo. Students will get hands-on experience with a Canon HDV camera and Final Cut in this course. Register now! 
 

#ThursdayNightFootball Kicks Off On Twitter

thursday-night-footballCBS rang the NYSE opening bell this morning to celebrate it’s $300 million Thursday Night Football deal. Nevermind that #TNF kicked of last night on NBC.

Next week, CBS officially kicks off, going all out with a Jay-Z theme song, and opening narration by Don Cheadle.

On social media, CBS is already working on hyping and warning their viewers:

 

 

But some football fans with cable subscriptions in mind were already lamenting DirectTV’s negotiations with NBC that lasted until just before the game. Fans in Ohio, Florida, and 16 other states were using antennae and social media to commiserate.


Others were already worried that they wouldn’t be able to watch #TNF through CBS.com, which has no plan to stream games, unlike FOX, which will stream games and playoffs.

Halle Berry drives big social TV start for CBS’s ‘Extant’

Screen Shot 2014-07-13 at 11.38.21 PMCBS’s brand new drama, Extant recently premiered with positive social conversations surrounding. The drama features Halle Berry who plays ”an astronaut who returns home from a year-long solo mission in space and tries to reconnect with her husband and son in their everyday life.” According to our partner, Canvs, Berry was the force behind a huge amount of the social TV conversation while Steve Spielberg one of the creators barely caused any emotional reactions. Here are the details. Read more

Where will the newly engaged couple on ‘The Big Bang Theory’ live? Social TV fans predict (spoiler alert)

bbtCBS’s wildly popular “The Big Bang Theory” just had a pivotal moment in the show’s history. Leonard and Penny got engaged and fans are now wondering how it will change the dynamic of the show and more importantly where will they live? Lost Remote partner Insticator (a social TV predictions platform), provided us with some analysis on what fans are predicting for the future of the popular sitcom. Read more

Les Moonves on Imminent CBS News Digital Channel, Aereo

cbs-news-logoLes Moonves, Chairman and CEO of CBS, appeared on Bloomberg TV yesterday and revealed plans to launch a 24-hour digital news channel.

“Look, we’re not in the cable space obviously,” said Moonves. “There are already too many players there for us to start a brand new cable network. So we thought with all the content going digital right now, wouldn’t it be a good idea to do a 24-hour digital channel taking all the resources that CBS News has, and you were part of it in the not too distant past, all over the world. And there is so much information that we get every day that doesn’t fit into a 22-minute news cast at 6:30 or “CBS This Morning.” So we can do that. We can go direct digital. So that’s in the early stages under the tutelage of David Rhodes, the president of CBS News, and it’s an exciting alternative to cable news.”

NBC and Fox are the chief rivals in the cable news space, while CBS has been conspicuously absent. But a digital-only channel could give cord-cutting political junkies a viable alternative. More, companies like Roku, Amazon (Fire TV), and Microsoft (Xbox) competing to acquire exclusive rights to content could jump at the opportunity to host a 24-hour CBS News channel. Read more

Go backstage at this year’s Grammy Awards with Grammy Live

bg_grammylive_header_56_pre3Last year, the Grammy Awards pulled in its second-highest ratings numbers in 20 years and much of the success can be attributed to the social conversation surrounding the show. According to Trendrr,  the 2013 Grammys drove 15.4 million social interactions. CBS will continue to focus on social and digital this year as it seeks to grow its rating numbers. The Grammys will take place on January 26 at 8 PM EST, and will air on CBS.

To help sustain year-over-year ratings growth, The Recording Academy and CBS has launched Grammy Live – a comprehensive second screen experience hosted by Andrew Burnette, Louise Rowe, Quddus and DJ Skee. Grammy Live will launch in earnest on the day of the awards and will feature exclusive live-streaming video, social media updates, and backstage access during the show. Users will have access to a live feed of Grammy winners’ portrait sessions, and will be able to browse through a selection of videos highlighting the best moments from past shows.

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Exclusive: CBS announces results from ‘Big Brother Live Feeds’ at Lost Remote Show

8_HouseguestsCBS’s Big Brother is a staple in reality TV that has sought to define what innovative multi-platform content really means. This summer the network grew Big Brother Live Feeds, a subscription service for uber fans that offers “subscriber-only web chat, four different live feeds, multiple camera angles, quad-camera view, and live stream playback – along with new features like live feed highlights, offering bookmarks of key moments in the house; the ability to rewind within live playback.” Senior Vice President and General Manager, Digital Platforms for CBS Interactive Entertainment Rob Gelick just presented results from this platform for the first time at the Lost Remote Show in LA currently taking place. Read more

Bandwidth, bundles and blackouts mean hard times for the cable industry

86043_86206_2_Image2_cable vs fiber(This is a guest post by Alexis Caffrey (@AlexisCaffrey), a freelance writer with a focus on technology, new media, and design. You can find more of her work at AlexisCaffrey.com).

The cable TV industry may be looking at a big change in the future, according to Cablevision’s CEO Jim Dolan. In an interview with the Wall Street Journal, Dolan stated “there could come a day’ when his company stops offering television service, making broadband its primary offering.” Read more

CBS Sports partners with PrePlay Sports for predictive pro and college football app

preplay cbsWhile PrePlay Sports has exclusive partnerships with the NHL and MLB, the maker of the predictive sports app teamed up not with the NFL or NCAA for its football app, but with CBS Sports. CBS Sports PrePlay Football launched prior to the starts of this year’s NCAA and NFL seasons, and allows CBS Sports to expand its fantasy footprint while giving fans an engaging and addicting second screen experience while watching pro and college football on TV. Read more

Crimson Hexagon’s analysis on the annual #CBSTweetWeek

CBSTweetWeekGenderCBS continues to produce “Tweet Week” in honor of fall TV. The massive celeb social TV week was analyzed by Crimson Hexagon who we’ve been publishing reports with on fall TV for months. Here are there findings. Read more

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