cbs-news-logoLes Moonves, Chairman and CEO of CBS, appeared on Bloomberg TV yesterday and revealed plans to launch a 24-hour digital news channel.

“Look, we’re not in the cable space obviously,” said Moonves. “There are already too many players there for us to start a brand new cable network. So we thought with all the content going digital right now, wouldn’t it be a good idea to do a 24-hour digital channel taking all the resources that CBS News has, and you were part of it in the not too distant past, all over the world. And there is so much information that we get every day that doesn’t fit into a 22-minute news cast at 6:30 or “CBS This Morning.” So we can do that. We can go direct digital. So that’s in the early stages under the tutelage of David Rhodes, the president of CBS News, and it’s an exciting alternative to cable news.”

NBC and Fox are the chief rivals in the cable news space, while CBS has been conspicuously absent. But a digital-only channel could give cord-cutting political junkies a viable alternative. More, companies like Roku, Amazon (Fire TV), and Microsoft (Xbox) competing to acquire exclusive rights to content could jump at the opportunity to host a 24-hour CBS News channel. Read more