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Posts Tagged ‘cinemax’

An inside look at Cinemax’s social TV strategy for ‘Banshee’ season 2

Screen Shot 2014-02-06 at 12.33.29 AMCinemax has proven that they can use social to help launch and innovate with new series. We recently wrote about how the premium network made history with Vine. Here’s an inside look at the full social TV campaign they executed for season 2 of the show which, “stars Antony Starr as Lucas Hood, an ex-con and master thief who assumes the identity of the sheriff of Banshee, Pennsylvania, where he continues his criminal activities, even as he’s hunted by the shadowy gangsters he betrayed years earlier.” Read more

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Cinemax Makes Vine History

In the buildup to the second season of “Banshee,” Cinemax has become one of the first networks to create video Vines featuring actors in character.

“This is the first time a television show has done a fully integrated series using characters on Vine,” showrunner Greg Yaitanes tells Lost Remote. “Vines are written by Jonathan Tropper and express the inner thoughts of our characters going into season two.”

Main character Lucas Hood is in lockup.

Kai Procter finds himself in a grizzly-looking meat locker. Read more

An inside look at Cinemax’s social TV strategy for ‘Hunted’

Cinemax is preparing to launch their latest original series and have tapped social TV fan experts Campfire to birth an experience to build buzz in time for the premiere. Hunted, a Bourne Identity-type show premiering on October 19th and starring Melissa George adds to the action-packed brand of originals that Cinemax has been building. Just a year ago the HBO owned channel successfully launched Strike Back, currently in the middle of episode two. We interviewed Chris Spadaccini, Senior Vice President of Brand and Product Marketing at HBO, Sabrina Caluori, Vice President of Social Media and Performance Marketing at HBO and Steve Coulson, Senior Creative Director at Campfire.

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Zeebox launches in the US with Comcast, NBCU, HBO and Cinemax

The long wait is finally over. Zeebox has officially launched in the US. One of the most highly anticipated social TV announcements of the year is finally here and it's as glamorous and colorful as we predicted. Less than a year since the platform has launched in the UK, Zeebox is now in the US for iPhone, iPad, iPod Touch, Android and the Web. They're launch partners include Comcast, NBCU, HBO and Cinemax. Here are the details of one of the biggest social TV launches in history.

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An inside look at how HBO and Cinemax are using social for Comic-Con

Comic-Con preview night is just a day away. If you haven't already read our comprehensive guide to the big social TV fan gathering in San Diego, catch up here. In addition to HBO's panels around Girls, Boardwalk Empire, Game of Thrones, True Blood, Treme and more, the network has a detailed social TV plan for the big event. Here's a unique interview with VP of Social Media and Performance Marketing for the network, Sabrina Caluori.

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Cinemax launches 'MAX Go' apps in time for premiere

Comic-Con preview night is just a day away. If you haven't already read our comprehensive guide to the big social TV fan gathering in San Diego, catch up here. In addition to HBO's panels around Girls, Boardwalk Empire, Game of Thrones, True Blood, Treme and more, the network has a detailed social TV plan for the big event. Here's a unique interview with VP of Social Media and Performance Marketing for the network, Sabrina Caluori.

Read more