Cinemax is preparing to launch their latest original series and have tapped social TV fan experts Campfire to birth an experience to build buzz in time for the premiere. Hunted, a Bourne Identity-type show premiering on October 19th and starring Melissa George adds to the action-packed brand of originals that Cinemax has been building. Just a year ago the HBO owned channel successfully launched Strike Back, currently in the middle of episode two. We interviewed Chris Spadaccini, Senior Vice President of Brand and Product Marketing at HBO, Sabrina Caluori, Vice President of Social Media and Performance Marketing at HBO and Steve Coulson, Senior Creative Director at Campfire.

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The long wait is finally over. Zeebox has officially launched in the US. One of the most highly anticipated social TV announcements of the year is finally here and it's as glamorous and colorful as we predicted. Less than a year since the platform has launched in the UK, Zeebox is now in the US for iPhone, iPad, iPod Touch, Android and the Web. They're launch partners include Comcast, NBCU, HBO and Cinemax. Here are the details of one of the biggest social TV launches in history.

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Comic-Con preview night is just a day away. If you haven't already read our comprehensive guide to the big social TV fan gathering in San Diego, catch up here. In addition to HBO's panels around Girls, Boardwalk Empire, Game of Thrones, True Blood, Treme and more, the network has a detailed social TV plan for the big event. Here's a unique interview with VP of Social Media and Performance Marketing for the network, Sabrina Caluori.

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Comic-Con preview night is just a day away. If you haven't already read our comprehensive guide to the big social TV fan gathering in San Diego, catch up here. In addition to HBO's panels around Girls, Boardwalk Empire, Game of Thrones, True Blood, Treme and more, the network has a detailed social TV plan for the big event. Here's a unique interview with VP of Social Media and Performance Marketing for the network, Sabrina Caluori.

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