Cinemax has proven that they can use social to help launch and innovate with new series. We recently wrote about how the premium network made history with Vine. Here’s an inside look at the full social TV campaign they executed for season 2 of the show which, “stars Antony Starr as Lucas Hood, an ex-con and master thief who assumes the identity of the sheriff of Banshee, Pennsylvania, where he continues his criminal activities, even as he’s hunted by the shadowy gangsters he betrayed years earlier.” Read more
Posts Tagged ‘cinemax’
“This is the first time a television show has done a fully integrated series using characters on Vine,” showrunner Greg Yaitanes tells Lost Remote. “Vines are written by Jonathan Tropper and express the inner thoughts of our characters going into season two.”
Main character Lucas Hood is in lockup.
Kai Procter finds himself in a grizzly-looking meat locker. Read more