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Posts Tagged ‘CMAs’

Mass Relevance Platform makes it easier for networks to create social TV experiences

mass-relevance-logoAustin-based Mass Relevance has been the go-to company for networks seeking to create bespoke social TV experiences. HBO uses Mass Relevance technology on each of its shows’ homepages, and award shows like MTV’s VMAs and ABC’s CMAs rely on Mass Relevance to power its cross-platform social integrations.

Now, Mass Relevance Platform will allow marketers with little technical experience to quickly develop social programs while being powerful enough for developers to create custom solutions. Networks will no longer need to lean as heavily on the Mass Relevance team for support, and it will likely result in more social TV integrations that utilize Mass Relevance’s already popular technology. Read more

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.

Social buzz and ratings bump help drive the Country Music Awards back to first place

cmaawards-logoABC’s broadcast last Wednesday of the Country Music Association Awards – or, the CMAs for short – averaged 16.6 million viewers, a 3 million viewer climb compared to last year. Social activations surrounding country music and their industry award shows have become increasingly important. For the CMAs this year, women drove the majority of the social buzz surrounding the awards, and, surprisingly, New Jersey accounted for a large portion of this buzz among U.S. states. Read more