Last weekend, Viacom’s MTV, VH1, CMT, Palladia and LOGO channels were down at the Hangout Music Festival leveraging social TV, traditional TV and an impressive multi-screen experience. The festival, on the gulf shores of Alabama has grown tremendously now in their 4th year. In addition to editorial coverage of the festival MTV, “wanted to evolve and extend our coverage model to extend to all screens, leaning heavily on social to help push out news coverage and VOD clips in real time, while also running a multi-camera live stream.” The hard work paid and MTV is sharing the results exclusively with Lost Remote. We also interviewed Dermot McCormack, head of Connected Content for Viacom Music & Logo Group about the big activation. Read more

Viacom has launched another major technology platform that is all about allowing artists to reach their fans in a more direct way than ever before. The artists opportunities hub for MTV, VH1 and CMT, “for the first time artists can opt into a myriad of massive scale opportunities to build fan reach and engagement by having their music showcased across MTV, VH1, CMT, MTV Hits, MTV Jams, VH1 Soul, CMT Pure and Palladia to potentially reach more than 100 million homes, as well as unmatched opportunities from partners.” Here are the details. Read more

MTV, VH1, CMT and LOGO have successfully made Social Media Week as sexy as Fashion Week. Today, at Viacom HQ in NYC, I’ll be moderating a panel featuring MTV’s Nev Schulman, VH1′s Drita D’Avanzo, CMT’s Cody Alan and Logo’s Ivy Winters to discuss “The Future of Social Media Interaction Between Fans and Entertainers.” Here are the details. Read more

Imagine a 24-hour, record-breaking bus tour with The Flaming Lips, combined with a multicamera live webcast that never stops, and you have MTV's O Music Awards. We survived the trip, tagging along on the press bus and covering the entire experience via four different Storify's. Here's a summary of the adventure, and click into the links below for more photos, tweets and clips.

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Viacom's CMT channel recently aired its biggest tent-pole of the year, the CMT Awards. This year's awards not surprisingly was more social than ever before. The network incorporated social strategically throughout the night to successfully trend worldwide on Twitter minutes into the beginning of the broadcast.

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