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Posts Tagged ‘CNN’

How CNN Journalists Are Leveraging Newstron for High-Level Reporting

cnn-logo_304x200While many networks are focused on developing client-facing social apps, CNN has created Newstron, an internal platform designed to harness the power of news traveling through digital and social for the benefit of its journalists. The platform is wholly designed and developed by Turner, and has been available to CNN’s editorial staff for over a year.

One of the newest tools introduced within Newstron is StoryTracker, which presents content (from both CNN and outside sources) to editorial users in an easy-to-consume way. According to Michael Koetter, SVP of Media Technology and Development at Turner, the tool drags in video, Instagram posts, text, tweets, URLs, and 10 to 13 different supported objects.The end goal of the platform is to make it easier for CNN journalists to do the initial legwork on a story so that they can direct more of their energy towards high-level reporting.

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Inside CNN.com’s Record-Setting 2013

cnn-logo_304x200There was no shortage of big stories in 2013 – from the Pope Francis announcement to the Boston Marathon bombings – and people turned to CNN.com to follow the events online. While Fox News and MSNBC continue to draw more TV audiences away from CNN, CNN Digital maintained strong leads over both networks online in 2013.

CNN Digital averaged 67 million unique visitors per month last year, 117% higher than Fox News Digital (31 million uniques). In the increasingly important mobile space, CNN Digital averaged 30 million unique visitors per month, 56% higher than Fox New Digital (19 million uniques) and 311% higher than MSNBC (7 million uniques). Read more

CNN to host ‘PoliCast’ during tonight’s State of the Union Address

cnn logo_304x200President Obama is set to make his fifth State of the Union Address tonight and news organizations will be competing for viewers before, during, and after the speech. While social activity may not be as pronounced as it was during President Obama’s three debates with Mitt Romney during the 2012 presidential race, viewers will certainly be turning to Twitter to offer and glean reactions.

As part of its coverage plans, then, news organizations must consider not only how to hold the attention of its linear audience, but also how to engage with its digital audience. Last year, CNN accomplished this with a #TweetOfTheUnion page on CNN.com, which allowed users to track in real-time the reactions to the address by members of Congress. Read more

What does the long, long, tail of Twitter mean for social TV?

Social-TV“Twitter is giant, and it has an outsize influence on popular and not-so-popular culture, but that influence seems due to the fact that it’s popular among influential people and provides energetic reverberation for their thoughts–and lots and lots of people who sit back and listen.” A new report by Jon Bruner of O’Reilly Radar concludes that though Twitter is a behemoth in both size and influence, many of its users are inactive.  Read more

An inside look at how CNN’s Crossfire has become the ultimate social TV show

332516CNN_CrossfireJ3124_300x250_Static_009_POSTCNN’s Crossfire aired from 1982 to 2005 before being cancelled. Eight years later, the show has returned, and its relaunch premiered in September, built on a social TV backbone. Read more

The voice behind Siri revealed in CNN exclusive

siriEight years ago, Susan Bennett – a voiceover actress – recorded for an unidentified client. Now, Bennett has revealed to CNN that she is the voice of Apple’s Siri. Apple has yet to confirm that Bennett is in fact the voice of Siri, but an audio-forensics expert with more than 30 years of experience that CNN spoke with has confirmed that Siri and Susan Bennett are one and the same. Read more

CNN launches live voting for ‘CROSSFIRE’ second screen experience

“In a first for a television news program, CROSSFIRE will offer viewer voting using Poptip technology that tallies votes of CROSSFIRE’s daily debate question,” according to CNN. Here are the details on how the network continues to innovate the multi-screen experience for TV news. Read more

As the events in Boston unfolded, the world turned to CNN.com

We wrote about the amazing numbers CNN Digital posted as a result of the Pope Francis announcement. Still, CNN is a go-to news source for both celebratory and tragic news, and  the events in Boston were of major concern to not only Bostonians but also to people all over the world. As events unfolded in Boston, CNN Digital had its most successful week ever in terms of page views, topping 808 million, followed only by the week of the 2008 Election which resulted in 665 million page views. While the tragedy brought up many editorial concerns both with CNN and other traditional and non-traditional news sources, the web results are still very impressive. Read more

A look back at the most social election ever [video]

To think that a few elections ago there was no Twitter, Facebook, memes or trends the way we know them today is hard to fathom. While the election seems like a distant thought at this point the impact it had on social TV was enormous. Here’s CNN’s recap video on how social TV changed the way they covered the election. Read more

Pope Francis announcement a huge boon for CNN Digital

With last Wednesdays’s announcement that Pope Francis would be succeeding Pope Benedict XVI, the internet went into a frenzy. Pope Benedict XVI will forever have the distinction of being the first Pope to join Twitter. Soon after he stepped down, Benedict’s tweets from @Pontifex were taken down, as the account was transferred to Francis. Today, Francis sent his first tweet. Read more

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