Comic-Con is underway, and TV is at the center of the activities and experiences for the endless fans that have descended upon San Diego. A&E announced an enormous experiential activation around Coma, the two-part Ridley and Tony Scott movie (starring Six Feet Under's Lauren Ambrose) that will premiere on Labor Day. We were given a tour and interviews with the team that created the terrifying shareable moments popping up around the convention.

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