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Posts Tagged ‘Comcast’

FreeWheel Report: TV Everywhere Presents Huge Opportunity for Broadcasters

freewheel-thumbnailFreeWheel, a video ad-serving platform acquired by Comcast in March, recently released its ‘Q3 2014 Video Monetization Report.’ It has become clear that more and more viewers are screen agnostic and publishers are better able to monetize streaming video, but the report shows how rapidly these trends are progressing. Perhaps this is why Yahoo acquired FreeWheel competitor BrightRoll last week for $640 million (Comcast paid “just” $340 million for FreeWheel).

In just the last year authenticated ad views have grown 368%, accounting for 46% of all long-form ad views; mid-roll ad break durations are up to an average of 101 seconds per break; over-the-top (OTT) device viewing has grown 208%.

Below, more highlights from the report (which, for publishers or those in the TV Everywhere space, is a must-read) Read more

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.

How ‘Gotham’ is Getting a Big Boost from Video on Demand

20140513HOGothamAs viewer consumption habits continue to evolve, the importance of video on demand cannot be overstated.

In a blog post last week, Steve Meyer, Comcast’s Executive Director of Video Strategy and Analysis, looked at how people watched the premiere episode of Fox’s hit series ‘Gotham.’

The episode had a L+30 audience of 22.2 million, with 75 percent of viewers watching the episode on DVR or video on demand after the live airing. 4.3 million of viewers were Comcast subscribers, and of that subset, 28% watched the episode live, 28 percent watched it via a DVR recording, and 43 percent watched it on Xfinity on Demand.

Xfinity on Demand, then, drove “1.9 million views, or 8.5 percent of the total national audience for the show, within the first 30 days.” Read more

Comcast Launches ‘Talking Guide’ for Blind and Visually Impaired

Comcast "talking guide"Yesterday, Comcast announced a new feature to help the blind and visually impaired better watch television and use the Comcast X1 platform.

The “talking guide” will be released over the next few weeks to Comcast customers. Customers don’t have to download anything or buy new hardware; the feature is available just by tapping the A button twice on the remote control. The “talking guide” is a female voice that reads the guide, with program names, networks, and time slots, as well as On Demand and DVR information. It will also read program information and ratings that Comcast features from Rotten Tomatoes and Common Sense Media. They plan to have search functionality included in future versions of the talking guide.

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Starz Experiments With ‘New Scheduling Strategy’ for ‘The Missing’

the-missing-james-nesbittIf the show is already made, why wait to premiere it?

Starz has chosen to utilize the increasingly popular time-shifting approach for its new eight-part crime-thriller series, ‘The Missing,’ giving viewers the opportunity to watch the first episode of the show a week prior to its linear premiere.

The first episode became available this past Saturday through cable and satellite providers and via Starz.com, Starz‘s YouTube channel, STARZ ON DEMAND and the free STARZ PLAY app for all users in the United States.

Also, just as FX – in partnership with Xfinitiy on Demand – experimented (successfully) with making each subsequent episode available a week in advance of the linear premiere, new episodes of ‘The Missing’ will similarly be made available a week early to Starz subscribers. Read more

With Video on Demand, ‘The Walking Dead’s’ Success Stretches Beyond Sunday Nights

downloadAs we wrote about last week, Video on Demand is changing how people watch TV and Comcast’s ‘Xfinity on Demand’ is one of the main catalysts. The platform includes more than 55,000 choices, which results in more than 400 million views each month.

With the way that networks and advertisers are demanding that post-linear viewing be included in ratings, and the way in which Nielsen is responding, the popularity of top series viewed after-the-fact on Video on Demand (especially within three to seven days) must be taken seriously.

Below are the top 20 TV series on Xfinity On Demand for the week of Oct. 12 – 18. The only new Fall comedy that continues to appear been lasting on this list is ABC’s ‘Black-ish’ (Noticeably absent? The just-canceled ‘Manhattan Love Story’) – we are also noting the strong position of The Flash in its second week on this list. CW’s ‘The Flash’ premiered at #7 last week and has held strong at #8 this week. Read more

Video on Demand is Changing the Way We Watch TV, and That’s Good for Everybody

1Sometimes, playing catch up isn’t a bad thing.

Video on demand (VOD), a long-time content consumption afterthought, is now promoted by TV networks, embraced by advertisers, a focus for cable service providers, and used frequently by consumers.

Matt Strauss, Senior Vice President and General Manager, Video Services for Comcast Cable, has been working in the VOD space for a long time and in a phone interview last week with Lost Remote, pinpointed the service’s recent growth to four things:

First is predictability. Historically, consumers would not know which shows were available, how many episodes there would be, or when the content would be loaded after it premiered. Now, the top 100 Nielsen-rated shows are typically made available on Comcast’s VOD platform hours after they first air on linear TV.

Second is ad serving. Programmers now have the ability to swap out ads on VOD just as they have been doing online.

Third is measurement. C3 viewing (Nielsen’s metric for commercial viewing which includes day of broadcast plus three days) has historically only included live viewing and DVR viewing, but now includes VOD.

Fourth is audience. 70% of Comcast subscribers now use VOD services, with a 100% increase in time spent viewing TV content on VOD in the past three years.

More than anything else, predictability has set VOD in motion. An extensive and current content library has allowed consumers to discover shows and to catch up on them, which in turn leads to a return to live TV. Until recently, viewers who missed the boat on a show had to wait until a season ended to catch up on Netflix. Before that, it was via DVD box sets.

Comcast releases a weekly list of the top 20 most viewed shows on its VOD platform. Sometimes the list mirrors the Nielsen ratings, but sometimes it doesn’t.  The implications of this to networks and to advertisers cannot be overstated: audiences are now expanding in season rather than after the season. And whether this results in live TV viewing or in plus-three viewing, more ads are being seen within an important window.

“We’re finding that through on demand we’re seeing an increase in commercial viewing,” Strauss said. “On average we’re seeing about a 20% increase in commercial viewing during the C3 window in Comcast households and that’s even higher than 20% when we look at series that are stacked with a full season. It’s an interesting footnote because I think that there’s a lot of misperceptions around how on demand is viewed and used and I think binge viewing has been miscast, with respect to what we’re finding, in how customers are truly looking to enjoy the video.” Read more

Why Comcast’s Mobile Hotspot Plans Have Major TV Everywhere Implications

Comcast-LogoThe San Francisco Chronicle reports that Comcast plans to “turn thousands of wireless Internet routers in private homes in the Bay Area into publicly available Wi-Fi hotspots” and that, with 8 million hotspots in 19 U.S. cities available to customers and non-customers alike, the company may be angling to create a wireless phone network.

Mobile hotspots will also have major TV Everywhere implications. The theory is that even if consumers continue to cut cords and unsubscribe from cable packages – and recent Viacom and Adobe TV Everywhere studies show that this is far from the case – a Comcast-Time Warner deal would still give the cable and internet giant control over the bandwidth required to stream – whether through AirPlay or Google Chromecast, or through over-the-top devices like Amazon Fire TV and Roku. If consumers want to unsubscribe from expensive cable packages, so it goes, they cannot unsubscribe from a relationship with Comcast-Time Warner. Read more

2014 Olympics social TV advertising winners: P&G, McDonald’s, and Cadillac

sochiIn 2011, the I.O.C. was “blown away” by Comcast’s $4.38 bid for the media rights to the Olympics from 2014 through 2020. The 2014 Sochi Games comprised $775 million of the deal, which Comcast eventually won. The price may be exorbitant, but by most accounts, the 2014 Winter Olympics was a big victory for NBC.

According to Richard Sandomir of the New York Times: “NBC averaged 21.4 million viewers a night. That is dandy by anyone’s standard: it is like carrying Sunday Night Football, which averaged 21.7 million viewers last season, every night.”

More, according to research from iSpot.tv, six brands – Chevrolet, AT&T, Geico, McDonald’s, Visa, and BMW – each spent more than $50 million to broadcast during the Games. Procter & Gamble was not a top-15 spender, yet it was the biggest digital winner of all brands that advertised during the Games. Read more

Bandwidth, bundles and blackouts mean hard times for the cable industry

86043_86206_2_Image2_cable vs fiber(This is a guest post by Alexis Caffrey (@AlexisCaffrey), a freelance writer with a focus on technology, new media, and design. You can find more of her work at AlexisCaffrey.com).

The cable TV industry may be looking at a big change in the future, according to Cablevision’s CEO Jim Dolan. In an interview with the Wall Street Journal, Dolan stated “there could come a day’ when his company stops offering television service, making broadband its primary offering.” Read more

Twitter turns into a TV remote as Comcast begins rolling out SEEit service

seeitLast month Comcast and Twitter announced a groundbreaking partnership to tie tweets to Xfinity’s TV service. Today SEEit began rolling out, enabling subscribers to click tweets about SyFy’s Haven and Naked Vegas to watch the shows on an iOS device or set a recording on their DVR. “(It) creates an instant online remote control,” explained Comcast CEO Brian Roberts. It also bridges TV with Twitter directly, creating a new world of data on how tweets can drive TV viewing.

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