There's often a missing piece from second screen apps - good content. When an exciting social TV app launches it's often easy to see the lack of conversation happening or conversations from random streams of tweets that are pulled into the app's ecosystem. As the second screen space heats up more than ever before it's even more important to provide a reason for users to stay hooked in, beyond just seeing lots of people commenting on how much they like or dislike a TV show they're watching. In time for the Emmys, TVGuide.com has launched a partnership with WitStream, a social comedy platform, to provide extra compelling content for their red carpet coverage on their website only (for the time being).

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What more can one hope for than a night filled with almost every major comedian and hilarious TV actor and actress. The 2012 Comedy Awards taped at New York City's Hammerstein Ballroom Saturday night, and we were there covering the red carpet and ceremony. Social TV was everywhere. A #ComedyCentral-covered step and repeat, a hilarious social media bit in the show with Ty Burrell and Andy Richter, red carpet interviews for ComedyCentral.com with Julie Klausner and insights from some of TV's most hilarious stars (including Amy Poehler and Louis C.K.) on living in a digital. Here's an inside look at social TV highlights...

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