Social TV is coming to Brooklyn tomorrow as the Northside Festival (a major music and entertainment festival in Williamsburg in Brooklyn) cooks off. I’ll be moderating a panel on fueling social fandom with three thought leaders from the social TV space. I’ll be joined by Tom Chirico, VP of Digital and Social Engagement at VH1, Tom Fishman VP, Content Marketing and Fan Engagement for MTV and Don Steele, the Senior Vice President of Fan Engagement and Multi-Platform Marketing at Comedy Central to discuss the following. Read more
Posts Tagged ‘Comedy Central’
Comedy Central today released its new iPhone and iPad app, which includes full episodes from the most recent season of “South Park” and next-day availability of ‘The Daily Show with Jon Stewart,’ and ‘The Colbert Report.’ While many networks have focused resources on apps that offer a rich second screen experience, Comedy Central does not expect fans to use the app while concurrently watching its programming on TV.
“We did a lot of research with our audience and found what they want from Comedy Central is full episodes our shows and they want to be able to share their favorite moments of those shows with friends,” Steve Grimes, Senior Vice President, Multiplatform Programming & Strategy, Comedy Central, told Lost Remote. ”That’s why the Comedy Central app is a first screen experience, not a companion to watching the network on TV. In addition to almost 200 full episodes the Comedy Central app has an easy share functionality built in which allows fans to preview at all the sharable moments from each show and post them to social media or send them via e-mail or instant message. Every Comedy Central show has a vibrant social following and some of the best posts appear in the app alongside the episodes.” Read more
Comedy Central’s Don Steele promoted to Senior Vice President of Fan Engagement/Multi-Platform Marketing
Comedy Central’s Don Steele has led social TV innovation at the network since 2006. We’ve now covered this innovation from Workaholics, to the Franco Roast and more. Steele, whose own use of social media is quite impressive, sat down with Lost Remote to discuss the network’s evolution as a fan focused brand.
The Comedy Central ‘Roast’ franchise has become one of the only good things that happens as the summer comes to an end. This year, former Freaks and Geeks star, James Franco was roasted. The Comedy Central Roast of James Franco will air this Monday (Labor Day) at 10pm Eastern. Lost Remote has exclusively learned about the multi-screen social TV experiences that will be bringing the roast to fans fingertips. We spoke with Steve Grimes, Comedy Central’s SVP of Multiplatform Strategy and Development about the highly anticipated humiliation of James Franco. Read more
Comedy Central just launched their impressive new app, “CC: Stand Up” which “is a stand-alone extension of Comedy Central that brings comedy fans a completely new stand-up channel, a tool to discover new comics and a platform for sharing comedic content.” In April, The New York Times described the app as “a free, ad-supported app…designed to look and feel like a cable channel devoted to stand-up, the app will offer videos of comedians performing routines.” Here are the details. Read more
Valetine’s Day is upon us and what better way to send your loved one a message then by telling the truth. Comedy Central is here to help you do that with video e-card messages from the hilarious Anthony Jeselnik, whose show “The Jeselnik Offensive” premiers February 19th at 10:30/9:30 Central. We interviewed Don Steele, Comedy Central’s Vice President of Digital Marketing and Fan Engagement about the social TV campaign and which videos he plans on sending his own wife. Read more
NEXT PAGE >>