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Posts Tagged ‘commercials’

How Budweiser, Coca-Cola, and Esurance Won Super Bowl XLVIII

budweiser-super-bowl-2014-teaser-zipper-ft-arnold-schwarzenegger-large-5While the social conversation surrounding the Super Bowl was largely about the game itself  (despite a historic blowout ), viewers were most excited about Bruno Mars’s halftime performance and the commercials between the action. Below are three unique ways that agencies and analytics platform companies measured last night’s conversation.

Poptip, a platform that analyzes and synthesizes social conversation in real-time, measured the conversation about commercials by ‘tweets per minute,’ or, TPM*. The company found that four out of the top five brands who received the most pre-game mentions released their commercials before game day. A 30-second spot cost advertisers $4 million this year, but this did not hold Budweiser or Doritos back from running multiple ads.

Still, only four out of ten brands with the highest average TPM ran more than one commercial. Of one-commercial brands, Esurance was the clear winner: Esurance and their #EsuranceSave30 cash giveaway beat out all other advertisers for the highest sustained conversation volume in terms of average TPM. Read more

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Tracking the virality of Super Bowl commercials with iSpot.tv

logo-ispot-lrAt the beginning of January we wrote about new technology from iSpot.tv that makes it easier for media buyers, brands, and agencies to correlate digital activity to linear TV advertising spend. The technology enables these stakeholders to measure the social impact of ads airing at a particular time and on a particular network.

It is all about football on Super Bowl Sunday, but February 2 is also the ‘Super Bowl of advertising.’ Capitalizing on this, iSpot.tv has created a Super Bowl Data Center, which allows consumers to watch the top commercials and pre-releases. The Data Center also ranks the commercials according to its ‘SpotShare,’ which is determined based on a commercial’s online views and social actions taken. Leading the way so far is Axe’s ‘Make Love, Not War’ commercial, which has a 21.92% SpotShare (3.4 million online views and 81,460 social actions to date). Read more

To promote Under 550 Calories menu, Applebees gives fans the chance to #BeeFamous

applebees-weight-watchers-menu-500x375In celebration of five years of its Unbelievably Great Tasting & Under 550 Calories Menu, Applebee’s will be giving two fans the chance to be featured in its next national TV commercials. Fans will be able to submit Vines using the #BeeFamous hashtag, and Applebees will select the most creative and original submissions to integrate into the spots. Applebee’s will be airing a commercial during the Golden Globe Awards with a call to action, but submissions have already begun rolling in. Read more

iSpot.tv unveils technology that measures digital response to TV advertising

logo-ispot-lrUntil now, brands and agencies have largely relied on social listening tools to measure social response to TV ads. But iSpot.tv, a real-time TV ad metrics platform, has just made it easier for stakeholders to correlate digital activity to the airing of national TV commercials. iSpot.tv’s platform now allows customers to monitor social actions, search activity and online video views associated with TV spots across FacebookTwitter, YouTube, Google, Bing, and Yahoo! The data will be particularly valuable to media buyers, who will be able to decide on where to allocate resources based on which networks and shows are most likely to generate a digital response for particular product categories. Read more

It’s still not complicated: AT&T continues to top social TV commercials chart

It’s no surprise for Nike and Red Bull to be among the top three brands of this week’s social TV commercial chart. But AT&T has been in the top three for most-talked about commercials for the past month, and has done so without the celebrity power of Nike, which rose this week with commercials featuring Kobe Bryant, Tiger Woods, and Rory McIlroy, three of the most popular athletes in the world. Some commercials drive negative chatter, but 16% of the 10,000 tweets about AT&T’s “It’s Not Complicated” ads featured the word “love.” Read more

With Golden Globes boost, Target tops this week’s social TV commercial chart

Over the past three weeks, AT&T has generated a total of 33,639 tweets about their much-loved “It’s Not Complicated” ads. But this week they have been unseated from the number one spot by Target, with their “The Everyday Collection” ads. Read more

Victoria’s Secret fashion show helps generate buzz for brand’s TV commercials

The results are in via this past week’s social TV chart, provided exclusively to Lost Remote from Bluefin Labs. Victoria’s Secret’s fashion show helped the brand climb to the top, a 324% week over week change. Here are details of how their show on CBS helped them generate buzz and what other brands saw success last week. Read more

How Apple owns social TV with traditional commercials

You might notice that Apple isn’t “on social” the way many of their other Fortune 500 brethren are. They don’t have a social media manager and don’t invest in social marketing campaigns (in the traditional sense). On this week’s most social TV commercials chart (provided exclusively for Lost Remote by Bluefin Labs) Apple has shot into the top three proving how powerful the brand is on social TV. Read more

Pepsi soars to social TV success with help from One Direction and Drew Brees

Our partnership with Bluefin Labs continues. Each week Bluefin shares the most talked about TV commercials with Lost Remote exclusively. This week a similar trend continues that we saw last week. Personalities and celebrity driven commercials continue to define how a brand will gain social success from a TV commercial. This week one brand went for the gold of social media celebs and saw the results. Read more

Adidas sees huge spike in social TV activity from commercial

Last week we launched a new editorial partnership with Bluefin Labs. The Boston-based social TV analytics company is providing Lost Remote an exclusive look  at the top social TV commercials each week. This week’s chart looks at tweets about commercials from October4th-10th. Adidas saw an enormous percentage increase in social activity as a result of their TV spots. Here’s why. Read more

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