It’s no surprise for Nike and Red Bull to be among the top three brands of this week’s social TV commercial chart. But AT&T has been in the top three for most-talked about commercials for the past month, and has done so without the celebrity power of Nike, which rose this week with commercials featuring Kobe Bryant, Tiger Woods, and Rory McIlroy, three of the most popular athletes in the world. Some commercials drive negative chatter, but 16% of the 10,000 tweets about AT&T’s “It’s Not Complicated” ads featured the word “love.” Read more

Over the past three weeks, AT&T has generated a total of 33,639 tweets about their much-loved “It’s Not Complicated” ads. But this week they have been unseated from the number one spot by Target, with their “The Everyday Collection” ads. Read more

The results are in via this past week’s social TV chart, provided exclusively to Lost Remote from Bluefin Labs. Victoria’s Secret’s fashion show helped the brand climb to the top, a 324% week over week change. Here are details of how their show on CBS helped them generate buzz and what other brands saw success last week. Read more

You might notice that Apple isn’t “on social” the way many of their other Fortune 500 brethren are. They don’t have a social media manager and don’t invest in social marketing campaigns (in the traditional sense). On this week’s most social TV commercials chart (provided exclusively for Lost Remote by Bluefin Labs) Apple has shot into the top three proving how powerful the brand is on social TV. Read more

Last week we launched a new editorial partnership with Bluefin Labs. The Boston-based social TV analytics company is providing Lost Remote an exclusive look  at the top social TV commercials each week. This week’s chart looks at tweets about commercials from October4th-10th. Adidas saw an enormous percentage increase in social activity as a result of their TV spots. Here’s why. Read more

We’re excited to announce a new editorial partnership with Bluefin Labs, a social TV analytics company we’ve watched grow and thrive over the past year. Each week Bluefin will be sharing their “top 10 social commercials” analysis exclusively with Lost Remote. The future of social TV is dependent upon the economics that have helped the TV industry thrive for over sixty years. As social platforms change the way brands can interact with potential customers through TV, so do their commercials. Here’s our first look at the most social commercials. The leader on this week’s list is Read more