commercials - Lost Remote http://lostremote.com The Home of Social TV Copyright 2013 Fri, 17 May 2013 14:29:26 +0000 http://blogs.law.harvard.edu/tech/rss http://wordpress.org/?v=3.4.1 It’s still not complicated: AT&T continues to top social TV commercials chart It’s no surprise for Nike and Red Bull to be among the top three brands of this week’s social TV commercial chart. But AT&T has been in the top three for most-talked about commercials for the past month, and has done so without the celebrity power of Nike, which rose this week with commercials featuring Kobe Bryant, Tiger Woods, and Rory McIlroy, three of the most popular athletes in the world. Some commercials drive negative chatter, but 16% of the 10,000 tweets about AT&T’s “It’s Not Complicated” ads featured the word “love.” continued…

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]]> Natan Edelsburg http://lostremote.com/its-still-not-complicated-att-continues-to-top-social-tv-commercials-chart_b36361#disqus_thread http://lostremote.com/its-still-not-complicated-att-continues-to-top-social-tv-commercials-chart_b36361 http://lostremote.com/?p=36361 Mon, 28 Jan 2013 23:33:39 +0000 With Golden Globes boost, Target tops this week’s social TV commercial chart Over the past three weeks, AT&T has generated a total of 33,639 tweets about their much-loved “It’s Not Complicated” ads. But this week they have been unseated from the number one spot by Target, with their “The Everyday Collection” ads. continued…

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]]> Natan Edelsburg http://lostremote.com/with-golden-globes-boost-target-tops-this-weeks-social-tv-commercial-chart_b36336#disqus_thread http://lostremote.com/with-golden-globes-boost-target-tops-this-weeks-social-tv-commercial-chart_b36336 http://lostremote.com/?p=36336 Sat, 26 Jan 2013 17:07:12 +0000 Victoria’s Secret fashion show helps generate buzz for brand’s TV commercials The results are in via this past week’s social TV chart, provided exclusively to Lost Remote from Bluefin Labs. Victoria’s Secret’s fashion show helped the brand climb to the top, a 324% week over week change. Here are details of how their show on CBS helped them generate buzz and what other brands saw success last week. continued…

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]]> Natan Edelsburg http://lostremote.com/victorias-secret-fashion-show-helps-brand-generate-buzz-for-tv-commercials_b35587#disqus_thread http://lostremote.com/victorias-secret-fashion-show-helps-brand-generate-buzz-for-tv-commercials_b35587 http://lostremote.com/?p=35587 Fri, 14 Dec 2012 02:27:04 +0000 How Apple owns social TV with traditional commercials You might notice that Apple isn’t “on social” the way many of their other Fortune 500 brethren are. They don’t have a social media manager and don’t invest in social marketing campaigns (in the traditional sense). On this week’s most social TV commercials chart (provided exclusively for Lost Remote by Bluefin Labs) Apple has shot into the top three proving how powerful the brand is on social TV. continued…

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]]> Natan Edelsburg http://lostremote.com/how-apple-owns-social-tv-with-traditional-commericals_b35144#disqus_thread http://lostremote.com/how-apple-owns-social-tv-with-traditional-commericals_b35144 http://lostremote.com/?p=35144 Thu, 15 Nov 2012 00:34:02 +0000 Pepsi soars to social TV success with help from One Direction and Drew Brees Our partnership with Bluefin Labs continues. Each week Bluefin shares the most talked about TV commercials with Lost Remote exclusively. This week a similar trend continues that we saw last week. Personalities and celebrity driven commercials continue to define how a brand will gain social success from a TV commercial. This week one brand went for the gold of social media celebs and saw the results. continued…

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]]> Natan Edelsburg http://lostremote.com/pepsi-soars-to-social-tv-success-with-help-from-one-direction-and-drew-brees_b34609#disqus_thread http://lostremote.com/pepsi-soars-to-social-tv-success-with-help-from-one-direction-and-drew-brees_b34609 http://lostremote.com/?p=34609 Mon, 22 Oct 2012 10:12:56 +0000 Adidas sees huge spike in social TV activity from commercial Last week we launched a new editorial partnership with Bluefin Labs. The Boston-based social TV analytics company is providing Lost Remote an exclusive look  at the top social TV commercials each week. This week’s chart looks at tweets about commercials from October4th-10th. Adidas saw an enormous percentage increase in social activity as a result of their TV spots. Here’s why. continued…

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]]> Natan Edelsburg http://lostremote.com/adidas-sees-huge-spike-in-social-tv-activity-from-commercial_b34493#disqus_thread http://lostremote.com/adidas-sees-huge-spike-in-social-tv-activity-from-commercial_b34493 http://lostremote.com/?p=34493 Mon, 15 Oct 2012 07:48:34 +0000 The most social TV commercial of the week goes to… We’re excited to announce a new editorial partnership with Bluefin Labs, a social TV analytics company we’ve watched grow and thrive over the past year. Each week Bluefin will be sharing their “top 10 social commercials” analysis exclusively with Lost Remote. The future of social TV is dependent upon the economics that have helped the TV industry thrive for over sixty years. As social platforms change the way brands can interact with potential customers through TV, so do their commercials. Here’s our first look at the most social commercials. The leader on this week’s list is continued…

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]]> Natan Edelsburg http://lostremote.com/the-most-social-tv-commercial-of-the-week-goes-to_b34392#disqus_thread http://lostremote.com/the-most-social-tv-commercial-of-the-week-goes-to_b34392 http://lostremote.com/?p=34392 Mon, 08 Oct 2012 18:33:42 +0000