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Posts Tagged ‘conal byrne’

Discovery Raises the Bar With Multiplatform Coverage of ‘Skyscraper Live’

8e4c57215af94c2908321849605f337e“’Skyscraper Live’ is truly a global television event, being broadcast in 220 countries – it is truly the definition of television you simply can’t miss,” Conal Byrne, VP of Digital Media at Discovery, told Lost Remote.

Nik Wallenda, “The King of the Highwire,” tonight will cross more than two city blocks uphill at a 15-degree  angle in ‘The Windy City.’ This will mark the steepest walk he’s ever attempted, and ‘Skyscraper Live’ will be broadcast live at 7pm EST (well, with a 10-second delay since he won’t be wearing a harness) on Discovery.

The network’s coverage will include a multiplatform experience built by the same team that created last year’s ‘Skywire Live’ (in which Wallenda tightroped part of the Grand Canyon). The team won an Interactive Emmy for Multiplatform Storytelling for their effort. SkyscraperLive.com will give fans the ability to stream the event, and currently features a 3D interactive look at the walk, a 360-degree view from the wire, and videos about Nik, his family, and his training. Read more

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.

‘Shark Week,’ Social TV’s #KingOfSummer, Set to Take Its Biggest Bite Yet

Shark Week
Cue the ‘Jaws’ soundtrack: the 27th year of ’Shark Week‘ is upon us and primed to take its biggest social bite yet.

Last year, ‘Shark Week’ was Discovery‘s most social event to date, generating more than 10 million Facebook interactions throughout the week. This year, the network will utilize Spredfast to incorporate Facebook Trending Topics, Hashtag Polling and live Instagram posts during broadcasts. Throughout the week, fans will also be able to see their Facebook posts featured live on air throughout the 26 hours of programming.

“We’re taking ‘Shark Week’ to a new level this year – complementing the incredible on-air lineup with more social integrations and more live online events than ever before,” said Conal Byrne, Vice President of Digital Media at Discovery Communications. ”From streaming Discovery’s FinFest celebration at the start of the week to Facebook fans deciding the best ‘Shark Week’ moments of all time at the end of the week, ‘Shark Week’ 2014 is a non-stop, fan-focused extravaganza.”

Fans can consume all things ‘Shark Week’ at SharkWeek.com and through in-person, digital, and social integrations. Here are the details from Discovery: Read more