Last night during the Conan O’Brien hosted MTV Movie Awards, Vine wasn’t just used as a social marketing tool. At the beginning of the show Conan introduced six second recaps of some of the year’s best films. This was a huge opportunity for Vine to be seen as more than just a social network but a legitimate medium for trailering top Hollywood films. Read more
Posts Tagged ‘conan o’brien’
O’Brien debuted “Conan360″ last week, a technology sponsored by AT& T that allows viewers to turn to the show’s website or mobile app to watch certain segments from a variety of angles.
One segment shows Conan launching a big Texas-sized steak launch across a basketball court, attempting to shoot the steak into the hoop (he scores on his second try). By simply moving your computer mouse or mobile phone screen around, you can see all angles of the video, isolating Conan in a forklift during the launch, or focusing on the basketball hoop he is shooting the steak at.
Another segment travels with “Deputy” Conan O’Brien, as the late-night host spends a day with the Johnson County Police Department in Texas. The beginning of the video shows O’Brien in front of the camera, but with the tilt of a mouse or phone to the left, Sheriff Bob Alford comes into the picture.
Conan O’Brien has caused quite a stir in social TV circles lately, recently declaring himself the “new Malcolm Gladwell in town” of LinkedIn,” but YouTube users turned the tables on him from his audience last night.
Teeing off a segment about YouTube doing away with anonymous comments, O’Brien was met with an array of live YouTube audience comments.
“LOL, LOL, LOL,” the first audience member said.
“Please don’t interrupt, OK?”, O’Brien shot back.
A year ago, Team Coco released an exciting Emmy Award-winning tablet app that served as a true second screen companion for each episode of Conan, delivering extra content in real time. The problem was that the app was for tablets only. Last week, though, Team Coco released an iPhone and Android version of the app, which will keep the show’s digital team at the forefront of late-night comedy fan engagement. Read more
Last month we wrote about the unique episode of Conan O’Brien’s show, ‘Occupy Conan,’ which consisted entirely of fan-submitted videos recreating segments from past broadcasts. Some of the videos submitted were extremely creative, and others were downright ridiculous – a fitting description of Conan and his fans. The show featured cameos by Tina Fey, Fred Armisen, Adam Scott, and more, and can be seen here. Read more
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