This week, Ooyala released a Q3 Global Video Index Report that shows consumers are changing their habits in terms of where they are watching, when they are watching, and that the content consumed varies as they shift devices.
It’s not what you think either. Users are increasingly watching longer form video across the board — even on their smartphones, as you can see in the charts below.
The report also shows that connected televisions are gaining traction in the market, that viewers are watching significantly more video with them. For connected tv viewers, 80% of their sessions last “ten minutes or more” which is up from 71% last year. If you build it, they will come, right?