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Posts Tagged ‘ConnecTV’

Social TV consolidation: wywy acquires Second Screen Networks, ConnecTV acquires Tweet TV

wywySocial TV startup consolidation continues to heat up as a new era of innovation takes on the industry. “wywy, a Germany-based cross-screen advertising and real time TV-ad tracking company, has completed the acquisition and integration of Second Screen Networks, a New York-based social TV company that allows TV broadcast ads to sync in real time with mobile devices and websites. Also, “ConnecTV, a leading social TV video network that lets users of its free mobile app watch, clip and share the best video “moments” on television, announced today that it has acquired TweetTV, a social analytics and TV guidance company that makes it easy to discover what’s trending on TV in real-time.” Here are the details. Read more

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.

In quest to become the leading platform for user-generated TV clips, ConnecTV launches app for iOS

connecTVConnecTV – the second screen platform that syncs to TV shows and allows you to clip and share six-second clips of those shows in real time – has announced the launch of a free mobile app for iOS devices. The app will soon be available for Android. Read more

Fox launches second screen content syndication network with big partners

While syndication has become a huge business for digital content publishers, its reach has rarely spanned the mobile app or social TV world. Yesterday, though, Fox announced that the custom experiences it has until now created exclusively for its Fox Now apps will be made available to other second screen TV app providers. Read more

ConnecTV unveils second screen ad network with Google-like keyword targeting

Second screen startup ConnecTV has always called itself a “social TV network,” and today it unveiled the advertising side of the equation: two new products that serve marketing messages on mobile devices in sync with both live and DVR’d TV. Advertisers can choose to have messages appear the moment their TV spot airs — or even when there’s a specific mention of a related keyword on air. Read more

Microsoft launches 'Polymorphic Ads' to reach multiple screens

The second screen advertising space is heating up. SecondScreen networks is growing their footprint as the go-to for multi-device, in-synch social advertising, but competitors are on their way. Microsoft recently launched "Polymorphic Ads" at Cannes, and Chrysler is already trying out the solution. The ads are "designed to simplify multiscreen advertising," according to Jenn Creegan Microsoft Advertising's General Manager of Display Advertising Experiences.

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ConnecTV ads roll out across local TV stations (video)

The second screen app ConnecTV has launched its marketing campaign at its first wave of partner TV stations, hitting the airwaves with 30-second spots tailored to each station. As the battle for the second screen intensifies -- Zeebox is preparing to launch in the US later this summer, likely with its own TV promotion -- ConnecTV is counting on its partnership with over 200 TV stations to establish a foothold...

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Local TV gets its second screen with ConnecTV launch in 40 markets

Calling itself the "biggest social TV network nationwide," the second-screen app ConnecTV officially rolled out in the first 40 local TV markets. While ConnecTV has been available for download since February (see our earlier review), today's launch marks the start of promotional efforts at participating TV stations -- 85 to start, spanning nearly every affiliation.

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Chyron debuts platform for social TV and second screen

Get ready for more social media integration on air, especially in local TV. Chyron is a staple in the TV industry for on-screen graphics, and today the company announced "Engage," its platform for integrating second screen, social media, and social TV data into live TV broadcasts. "By building these technologies into the TV production workflow, Engage gives artists and producers the means to take content such as Twitter feeds, polls, text messages, and other viewer-generated data to air within their live broadcasts..."

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ConnecTV debuts 'timeout detector' for March Madness

The second-screen app ConnecTV -- which has partnered with 201 TV stations across 10 local media groups -- launched some interesting co-viewing features in time for March Madness. For starters, the app can recognize the game you're watching (via audio) and display real-time stats and background info on the respective teams and players.

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Local stations jump into social TV with ConnecTV

Last November, ten broadcast groups partnered with social TV startup ConnecTV in a major bet on the second screen. Later today, the ConnecTV experience is launching online and for the iPad (now available), and we were given a sneak peek to see how the product works. As a quick recap, the partners make up a who's-who list of broadcasters....

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