While syndication has become a huge business for digital content publishers, its reach has rarely spanned the mobile app or social TV world. Yesterday, though, Fox announced that the custom experiences it has until now created exclusively for its Fox Now apps will be made available to other second screen TV app providers. Read more
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Second screen startup ConnecTV has always called itself a “social TV network,” and today it unveiled the advertising side of the equation: two new products that serve marketing messages on mobile devices in sync with both live and DVR’d TV. Advertisers can choose to have messages appear the moment their TV spot airs — or even when there’s a specific mention of a related keyword on air. Read more
The second screen advertising space is heating up. SecondScreen networks is growing their footprint as the go-to for multi-device, in-synch social advertising, but competitors are on their way. Microsoft recently launched "Polymorphic Ads" at Cannes, and Chrysler is already trying out the solution. The ads are "designed to simplify multiscreen advertising," according to Jenn Creegan Microsoft Advertising's General Manager of Display Advertising Experiences.
The second screen app ConnecTV has launched its marketing campaign at its first wave of partner TV stations, hitting the airwaves with 30-second spots tailored to each station. As the battle for the second screen intensifies -- Zeebox is preparing to launch in the US later this summer, likely with its own TV promotion -- ConnecTV is counting on its partnership with over 200 TV stations to establish a foothold...
Calling itself the "biggest social TV network nationwide," the second-screen app ConnecTV officially rolled out in the first 40 local TV markets. While ConnecTV has been available for download since February (see our earlier review), today's launch marks the start of promotional efforts at participating TV stations -- 85 to start, spanning nearly every affiliation.
Get ready for more social media integration on air, especially in local TV. Chyron is a staple in the TV industry for on-screen graphics, and today the company announced "Engage," its platform for integrating second screen, social media, and social TV data into live TV broadcasts. "By building these technologies into the TV production workflow, Engage gives artists and producers the means to take content such as Twitter feeds, polls, text messages, and other viewer-generated data to air within their live broadcasts..."
The second-screen app ConnecTV -- which has partnered with 201 TV stations across 10 local media groups -- launched some interesting co-viewing features in time for March Madness. For starters, the app can recognize the game you're watching (via audio) and display real-time stats and background info on the respective teams and players.
Last November, ten broadcast groups partnered with social TV startup ConnecTV in a major bet on the second screen. Later today, the ConnecTV experience is launching online and for the iPad (now available), and we were given a sneak peek to see how the product works. As a quick recap, the partners make up a who's-who list of broadcasters....
In one of the largest social TV partnerships to date, ten local broadcast groups are announcing a partnership today with ConnecTV to power second-screen experiences in markets covering 76 million households. The long-term commercial partnership spans marketing, advertising, and for some partners, an equity investment in ConnecTV.
The partners make up a who's-who list of broadcasters: Gannett, Hearst, Belo, Scripps, Cox, Media General, Meredith, Post-Newsweek, Raycom and Barrington...
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