TVNewser TVSpy AgencySpy PRNewser SocialTimes AllTwitter AllFacebook InsideFacebook InsideSocialGames InsideMobileApps GalleyCat FishbowlNY FishbowlDC

Posts Tagged ‘cord cutting’

Aereo continues to fight: CEO sends new letter to users with game plan for the future

downloadWhile many think the Aereo battle has come to an end now that the Supreme Court has ruled against them, the company is not bowing out just yet. CEO Chet Kanojia sent out a letter to their users yesterday detailing their plans for the future. Many companies have started to step up and explain how even though Aereo might be shut down, there are still many cord-cutting alternatives. One thing is for sure, the Supreme Court case has opened up a new era of consumers questioning the status quo.  Read more

Mediabistro Course

Social Media Strategy Boot Camp

Social Media Strategy Boot CampStarting November 10, build a complete social media strategy for your brand! Through a series of weeklong webcasts, marketing and social media experts will teach you how to integrate social media into your overall marketing strategy, understand key metrics and analytics, and master the emerging trends in social. Register now! 
 

If Aereo loses in court, you can try the Winegard FlatWave antenna to get free HD TV

image003While the Supreme Court continues to deliberate on a decision in the Aereo case, consumers and media are continuing to wonder what will happen to cord-cutters if Aereo loses? While there isn’t another service quite like Aereo out there (since they’d of course be in court too right now), there are definitely alternatives to get HD quality free TV from the airwaves. We connected with the Winegard FlatWave antenna team, which is one of the great solutions to still get the content Aereo provides without needing a cable subscription. The “indoor amplified HD antenna” retails at $69.99 and is built for homes that are far away or out of sight from a broadcast tower.  We spoke with Grant Whipple, the Consumer Electronics Product Manager for Winegard about the Aereo case,  his company’s products and how needing old school “rabbit ears” is a myth in today’s digital era. Read more

Is ‘cord-cutting’ happening faster than we thought?

2014-cross-device-video-analysisAs fewer and fewer companies describe themselves as “second screen” apps, it becomes clearer and clearer that for consumers the second screen (or even third and fourth screens) can be interchangeable as content is easily made available across all types of screens. A main driver to this reality is what the industry knows as “cord-cutting”, the act of getting rid of your cable subscription (or for the young ones) never having one to begin with. Circa recently reported on a new study that reveals this is happening more quickly than we thought. Read more