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Posts Tagged ‘cord cutting’

OTT, Online Video, and the Arguments for and Against Cable

Brightcove-Logo2014 has been the year of unbundling and TV Everywhere. Content is king and networks, advertisers, and cable service providers are adapting quickly. Networks are finding better ways to monetize content online and on OTT platforms than they have been in the recent past, advertisers are reaching more targeted audiences, and cable service providers are also internet service providers.

Millenials are large drivers of this sea change – they spend 48% more time viewing online video than the average user and some (“cord nevers”) do not have cable and do not consider purchasing it.

Brightcove, a leading provider of video publishing and monetizing solutions, has 5,500+ customers (essentially every major player in the TV, OTT, and video content space) that rely on the company to guide it through the changing digital video landscape. For more on how the landscape is evolving, the argument for and against remaining a paying cable customer, and how networks can capitalize on OTT engagement and monetization heading in 2015, we spoke with Josh Normand, Brightcove’s VP of Sales: Read more

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TV Everywhere Let’s You Stay Plugged In During the Holidays Anywhere You Go

TV EverywhereThe holidays are here and that means long lines at department stores, waiting at the airport for delayed flights, or sitting in the carpool lane in holiday traffic. TV Everywhere is your new best friend to help pass the time and is here to remind you that you #CouldBeWatchingTV through your smartphone, tablet or laptop anywhere you go.

Aereo continues to fight: CEO sends new letter to users with game plan for the future

downloadWhile many think the Aereo battle has come to an end now that the Supreme Court has ruled against them, the company is not bowing out just yet. CEO Chet Kanojia sent out a letter to their users yesterday detailing their plans for the future. Many companies have started to step up and explain how even though Aereo might be shut down, there are still many cord-cutting alternatives. One thing is for sure, the Supreme Court case has opened up a new era of consumers questioning the status quo.  Read more

If Aereo loses in court, you can try the Winegard FlatWave antenna to get free HD TV

image003While the Supreme Court continues to deliberate on a decision in the Aereo case, consumers and media are continuing to wonder what will happen to cord-cutters if Aereo loses? While there isn’t another service quite like Aereo out there (since they’d of course be in court too right now), there are definitely alternatives to get HD quality free TV from the airwaves. We connected with the Winegard FlatWave antenna team, which is one of the great solutions to still get the content Aereo provides without needing a cable subscription. The “indoor amplified HD antenna” retails at $69.99 and is built for homes that are far away or out of sight from a broadcast tower.  We spoke with Grant Whipple, the Consumer Electronics Product Manager for Winegard about the Aereo case,  his company’s products and how needing old school “rabbit ears” is a myth in today’s digital era. Read more

Is ‘cord-cutting’ happening faster than we thought?

2014-cross-device-video-analysisAs fewer and fewer companies describe themselves as “second screen” apps, it becomes clearer and clearer that for consumers the second screen (or even third and fourth screens) can be interchangeable as content is easily made available across all types of screens. A main driver to this reality is what the industry knows as “cord-cutting”, the act of getting rid of your cable subscription (or for the young ones) never having one to begin with. Circa recently reported on a new study that reveals this is happening more quickly than we thought. Read more