Upfront season, the busiest time of the TV industry just concluded last week. BET, MTV, E!, A+E Networks, NBCU, Fox, Univision, CBS, ABC and USA Network's upfronts all used social TV to tell their advertisers why they should invest in their programming and initiatives. While social is going to play a bigger role in the business of TV than ever before, the way programming is green-lit for pilots and funded couldn't be more traditional...

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