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Posts Tagged ‘cw’

‘The Tomorrow People’ gains buzz as Vampire Diaries fans flock to the CW’s new show

Our fall TV analysis with Crimson Hexagon continues this week with a look at “The Tomorrow People” CW’s new show that’s only second in social chatter to “Agents of S.H.I.E.L.D.” Excitement around the CW’s new show comes in part due to the fact that it’s creator is always behind the popular Vampire Diaries show on the same network. Here’s the analysis of why this show is receiving buzz and how other fall TV shows are fairing in comparison. Read more
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CW’s ‘Arrow’ loses social TV buzz and ratings points, is this correlation?

At the end of November we pointed out that GetGlue data from Trendrr on Revenge matched up with linear data from Nielsen. GetGlue’s data on scripted shows from December 10-16 reveals a similar trend with the CW’s Arrow. Here are the details.  Read more

Making TV relevant for the social generation, meet Troika

If you know anything about teenagers and young adults, you know that they get bored very easily. In the age of millions of apps, TV channels and entertainment outlets, it’s extremely hard to to keep “tech savvy, culturally progressive 18-34-year-olds,” glued to a brand built for them like The CW. Troika, a brand consultancy and creative agency has been working with The CW since it’s inception in 2006 to help keep this demo entertained through strategic branding. This TV season they’ve launched a major rebrand for The CW, which they describe as “branding in the cracks,” more specifically, “finding new areas and platforms for the brand to be expressed.” We interviewed Troika Creative Director Reid Thompson about the social TV rebrand. Read more

An inside look at Epitome Pictures’ social TV strategy for ‘Degrassi’

While “social TV” didn’t exist twelve years ago, young and passionate TV fans definitely did. Epitome Pictures’ “Degrassi”, a Canadian teen soap, is set to premiere it’s twelfth season (12b to be exact) tonight at 9pm ET on Teen Nick. Their use of digital and social TV has helped them keep the show relevant as new audiences get introduced to the different characters. They’ve strategically grown their presence across mobile as well. We interviewed Stephen Stohn, the Executive Producer of Degrassi and the President of Epitome Pictures Inc. about their social TV strategy and growth. Read more

The CW embeds Twitter feed in Entertainment Weekly print ad

The fall TV season is here and The CW is determined to promote their programming and start dialogues in new ways. In the current, Oct 5th issue of Entertainment Weekly the network has embedded a live Twitter feed from @CW_Network that will display the most recent six tweets in their ad. Is this type of physical embed the future of print magazines? Is it effective? Or is it just some additional glitz and glamour that will be overlooked?

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TV Guide launches new app, aims to dominate second screen

The second screen space just got a lot hotter. TV Guide Mobile has just launched its "next-generation, one-stop TV companion app" for iPhone, iPad and iPod Touch. The updated app focuses around their popular Watchlist platform -- which enables you to track your favorite shows -- and incorporates more social than ever before. TV Guide Mobile's EVP and General Manager Christy Tanner gave us an inside look at the new features, their approach to social TV within the app and how they're getting their ad partners involved.

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An inside look at The CW's social TV strategy

The CW's audience was born into the social web. This fact has forced the network to quickly adapt to the Gossip Girl and Vampire Diary-loving fans that are loud, passionate and screen-agnostic when it comes to programming. We spoke to Rick Haskins, The CW's Executive Vice President of Marketing and Digital Programs about their social TV strategy.

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Does the CW's scheduling shift have anything to do with social?

At the CW's recent upfront the network announced CDW, "a digital in-house studio that will create short-form programs for digital streams including online, mobile and tablets," as MediaPost reported. One of the projects includes a game show called, "Fandemonium," to be the number one CW Facebook fan. Pinterest, GetGlue and Klout will also be leveraged as part of this competition.

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