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Posts Tagged ‘cw’

ABC’s Winning Thursday Nights, But For How Long?

SpreadfastNow that the networks have rolled out their new fall television lineups and the critics have had their say, ’tis the season to start measuring the social chatter surrounding them. Spredfast, a social marketing platform, has released their own analysis of which major network programming has garnered the most attention and how.

In a comparative study of the 15 new scripted shows on CBS, ABC, NBC, and FOX, they found that — drumroll, please — ABC’s “How to Get Away With Murder” and FOX’s “Gotham” have created the most social buzz over the past two weeks. Both shows, Spredfast concludes, were able to live to to their hype because of one key factor: both shows had a ready fan-base, with “Gotham” being an extension of the “Batman” franchise and “How to Get Away Murder” had fans waiting with itchy fingers to live-tweet the newest Shondaland product.

“How to Get Away With Murder” had 398,000 mentions in its first week. According to the report:

With a strong lead-in from perennial Shondaland favorites “Grey’s Anatomy” and “Scandal”, it’s no surprise that Thursday night’s newest favorite show reflected both strong ratings and a ton of Twitter buzz. “Gotham”, a new crime drama featuring a cast of villains from DC Comics’ Batman franchise, was a close second, garnering 350,000 mentions on Twitter in its premiere week. Among comedy programs, ABC’s “Black-ish” was the standout hit in social buzz, reaching 126,000 mentions.

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Predicting Fall TV’s Hits and Misses With Social Data

viralheatlogoLet the fall TV games begin. As networks start premiering new fall television shows, figuring out which shows will be the new hits on air and social media isn’t an exact science. Yet.

Viralheat, a platform for monitoring social media behavior for brands, thinks they’ve cracked the code. For the upcoming season, they’ve tracked six network shows that have been heavily promoted on social media to see how they stack up; which will be “Must See TV” and which warrant a channel change. Below is their baseline research in an infographic. Throughout the season they plan to monitor how engagement with the shows evolves, and to answer the following questions, according to  Viralheat’s spokesperson Tim Cox:

  • Does it make sense to acquire fans and build a huge fan base, or to cultivate a large following organically?
  •  How does a network’s social media promotions correlate with fan acquisition and engagement?
  • Can predictive social analytics help entertainment brands identify early and often the likelihood of commercial success/failure and how to allocate marketing dollars for their movies, shows and actors?

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‘The Vampire Diaries’ causes social TV viewers to cry during finale (spoilers)

HomeThe CW’s The Vampire Diaries, continues to elicit intense emotions from their core fans. The season five finale was no exception according to this week’s research from our analytics partner Canvs. There were so many tears that this was the first time in Canvs history that there was “a scalable pool of ‘crying’ conversation” and that “more than a quarter of reactions indicated that viewers were sad or crying.” Here are the details. Read more

Will the major death on ‘The Vampire Diaries’ stick? (spoiler alert)

StefanThe CW’s insanely popular The Vampire Diaries, just hit a pivotal moment in the season’s plot. If you’re not caught up on this show or plan to catch up one day don’t read on. One the show’s main character’s (Stefan) was killed during May 8th’s episodes and fans are going wild wondering if this is permanent or if he will come back (he is of course a vampire). While fans of the show will have to tune in to continue watching, we’re continuing our partnership with social TV prediction company Insticator to provide access to their platforms predictions on TV’s hottest moments. Here are the details.  Read more

‘The Tomorrow People’ gains buzz as Vampire Diaries fans flock to the CW’s new show

Our fall TV analysis with Crimson Hexagon continues this week with a look at “The Tomorrow People” CW’s new show that’s only second in social chatter to “Agents of S.H.I.E.L.D.” Excitement around the CW’s new show comes in part due to the fact that it’s creator is always behind the popular Vampire Diaries show on the same network. Here’s the analysis of why this show is receiving buzz and how other fall TV shows are fairing in comparison. Read more

CW’s ‘Arrow’ loses social TV buzz and ratings points, is this correlation?

At the end of November we pointed out that GetGlue data from Trendrr on Revenge matched up with linear data from Nielsen. GetGlue’s data on scripted shows from December 10-16 reveals a similar trend with the CW’s Arrow. Here are the details.  Read more

Making TV relevant for the social generation, meet Troika

If you know anything about teenagers and young adults, you know that they get bored very easily. In the age of millions of apps, TV channels and entertainment outlets, it’s extremely hard to to keep “tech savvy, culturally progressive 18-34-year-olds,” glued to a brand built for them like The CW. Troika, a brand consultancy and creative agency has been working with The CW since it’s inception in 2006 to help keep this demo entertained through strategic branding. This TV season they’ve launched a major rebrand for The CW, which they describe as “branding in the cracks,” more specifically, “finding new areas and platforms for the brand to be expressed.” We interviewed Troika Creative Director Reid Thompson about the social TV rebrand. Read more

An inside look at Epitome Pictures’ social TV strategy for ‘Degrassi’

While “social TV” didn’t exist twelve years ago, young and passionate TV fans definitely did. Epitome Pictures’ “Degrassi”, a Canadian teen soap, is set to premiere it’s twelfth season (12b to be exact) tonight at 9pm ET on Teen Nick. Their use of digital and social TV has helped them keep the show relevant as new audiences get introduced to the different characters. They’ve strategically grown their presence across mobile as well. We interviewed Stephen Stohn, the Executive Producer of Degrassi and the President of Epitome Pictures Inc. about their social TV strategy and growth. Read more

The CW embeds Twitter feed in Entertainment Weekly print ad

The fall TV season is here and The CW is determined to promote their programming and start dialogues in new ways. In the current, Oct 5th issue of Entertainment Weekly the network has embedded a live Twitter feed from @CW_Network that will display the most recent six tweets in their ad. Is this type of physical embed the future of print magazines? Is it effective? Or is it just some additional glitz and glamour that will be overlooked?

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TV Guide launches new app, aims to dominate second screen

The second screen space just got a lot hotter. TV Guide Mobile has just launched its "next-generation, one-stop TV companion app" for iPhone, iPad and iPod Touch. The updated app focuses around their popular Watchlist platform -- which enables you to track your favorite shows -- and incorporates more social than ever before. TV Guide Mobile's EVP and General Manager Christy Tanner gave us an inside look at the new features, their approach to social TV within the app and how they're getting their ad partners involved.

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