By Natan Edelsburg on December 24, 2012 7:08 PM
Posts Tagged ‘cw’
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The fall TV season is here and The CW is determined to promote their programming and start dialogues in new ways. In the current, Oct 5th issue of Entertainment Weekly the network has embedded a live Twitter feed from @CW_Network that will display the most recent six tweets in their ad. Is this type of physical embed the future of print magazines? Is it effective? Or is it just some additional glitz and glamour that will be overlooked?
The second screen space just got a lot hotter. TV Guide Mobile has just launched its "next-generation, one-stop TV companion app" for iPhone, iPad and iPod Touch. The updated app focuses around their popular Watchlist platform -- which enables you to track your favorite shows -- and incorporates more social than ever before. TV Guide Mobile's EVP and General Manager Christy Tanner gave us an inside look at the new features, their approach to social TV within the app and how they're getting their ad partners involved.