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Posts Tagged ‘data’

Women 18-24 Drive World Cup Facebook Conversation on Monday

FacebookTVThe World Cup has already broken Facebook engagement records just one week into the games. Facebook is invested heavily in this year’s tournament, and its data team is closely monitoring the results. For the first time since the World Cup started, though, women 18-24 were the top demographic talking about Monday’s Group A matches, which included Brazil vs. Cameroon and Mexico vs. Croatia.

Younger women supporting Mexico carried the women 18-24 demo. Their interactions specifically mentioned “Chicharito,” who scored the last goal in the Mexico vs. Croatia match.  Read more

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ABC’s ‘Dancing with the Stars’ first entertainment show to tap live Facebook data

When “Dancing with the Stars” airs its season premiere tonight (Monday) on ABC, you’ll see social TV data powered by Facebook — the first live entertainment integration by the social network. Not only will viewers see which contestants are the most popular on Facebook, but also the demographics behind it. For example, younger women in California may be big fans of Brant & Peta’s performance. The live data can be sliced by age, gender and geography — a dimension not readily available on Twitter.

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VMAs ratings up 66% from last year as tweet and digital records are broken

MTVPress.com

More results are in from last night’s VMAs. We already reported on the tweet records (Miley’s twerking had the highest tweets per minute). MTV has just released the ratings and explained the digital impact, including that they had the “biggest VMA Day in network history.”
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Initial data results from Twitter on last night’s VMAs

Last night’s VMAs were fun, shocking, silly and featured what felt like an hour long amazing performance from Justin Timberlake and even N’ Sync. You can catch up on our live blog last night here. Twitter has already released some early data about the big tent pole event. Read more

Make no mistake, Twitter is in the social TV business

While a growing crop of startups battle it out in the social TV space, there’s one that’s been around since 2006 that’s established a tremendous head start. Twitter, as we know, dominates conversations around TV — 95% of public conversation about TV happens on Twitter, the company says, and 25% of the U.S. audience tweets about TV. Read more

TV viewing on tablets is rising among older viewers, finds survey

The general assumption is that younger viewers (especially young children) are the ones watching more and more TV on iPads and tablets. Digital natives have grown up in a TV environment that allows for place-shifting by watching TV anywhere you can bring your mobile device. There's even a Tumblr called Babies with iPads dedicated to this phenomenon. Altman Vilandrie & Company has come out with a new survey that is showing that TV viewing on tablets is also rising among older viewers.

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Exclusive: The most social commercials and brands on TV

Social TV data company Bluefin Labs made a bold move in the social TV space by launching a version of their analytics geared towards brands back in April. A big trend we've seen this past year has been the consistent appearance of major brands investing in and experimenting with social TV. Boston and New York based Bluefin Labs has provided Lost Remote exclusively with their "Social TV Brand-scape," a detailed look at the most social brands, TV commercials and sponsorships...

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Trendrr lands Nielsen exec to grow social TV metrics

One of the most competitive sectors in social TV is the analytics and metrics space, and this week one of the big players made a key hire. Trendrr picked up Meghann Sills Elrhoul, the former manager of analytics at Nielsen, and named her its new VP of client services and analytics. "Meghann is one of the few people on earth following the analytics side of the industry as closely as we are..."

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SXSW: Trendrr rolls out new social TV features with 2.0 launch

With the competition heating up in the social TV analytics space, Trendrr has rolled out a brand new platform -- a "full rebuild" -- with a bevy of new features. Some of the new additions include competitive benchmarks, audience influence scores for advertising, character and talent charts (for example, animated characters over-index on Facebook), 24/7 tracking, audience programming affinities and Spanish language support.

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Regis' farewell sets social high bar for morning TV

Regis Philbin's farewell from morning television today -- which was well-attended by many Twitter-enabled stars in the audience -- was the "#1 social TV telecast among all morning talk shows year to date," Bluefin Labs concluded today. Many stars (and even John McCain) tweeted their well-wishes, from Howie Mandel and Piers Morgan to Rachael Ray. That all added up to a surge of social comments. Here's BlueFin Lab's infographic on it all:

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