The World Cup has already broken Facebook engagement records just one week into the games. Facebook is invested heavily in this year’s tournament, and its data team is closely monitoring the results. For the first time since the World Cup started, though, women 18-24 were the top demographic talking about Monday’s Group A matches, which included Brazil vs. Cameroon and Mexico vs. Croatia.
Younger women supporting Mexico carried the women 18-24 demo. Their interactions specifically mentioned “Chicharito,” who scored the last goal in the Mexico vs. Croatia match. Read more