While a growing crop of startups battle it out in the social TV space, there’s one that’s been around since 2006 that’s established a tremendous head start. Twitter, as we know, dominates conversations around TV — 95% of public conversation about TV happens on Twitter, the company says, and 25% of the U.S. audience tweets about TV. Read more
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The general assumption is that younger viewers (especially young children) are the ones watching more and more TV on iPads and tablets. Digital natives have grown up in a TV environment that allows for place-shifting by watching TV anywhere you can bring your mobile device. There's even a Tumblr called Babies with iPads dedicated to this phenomenon. Altman Vilandrie & Company has come out with a new survey that is showing that TV viewing on tablets is also rising among older viewers.
Social TV data company Bluefin Labs made a bold move in the social TV space by launching a version of their analytics geared towards brands back in April. A big trend we've seen this past year has been the consistent appearance of major brands investing in and experimenting with social TV. Boston and New York based Bluefin Labs has provided Lost Remote exclusively with their "Social TV Brand-scape," a detailed look at the most social brands, TV commercials and sponsorships...
One of the most competitive sectors in social TV is the analytics and metrics space, and this week one of the big players made a key hire. Trendrr picked up Meghann Sills Elrhoul, the former manager of analytics at Nielsen, and named her its new VP of client services and analytics. "Meghann is one of the few people on earth following the analytics side of the industry as closely as we are..."
With the competition heating up in the social TV analytics space, Trendrr has rolled out a brand new platform -- a "full rebuild" -- with a bevy of new features. Some of the new additions include competitive benchmarks, audience influence scores for advertising, character and talent charts (for example, animated characters over-index on Facebook), 24/7 tracking, audience programming affinities and Spanish language support.
Regis Philbin's farewell from morning television today -- which was well-attended by many Twitter-enabled stars in the audience -- was the "#1 social TV telecast among all morning talk shows year to date," Bluefin Labs concluded today. Many stars (and even John McCain) tweeted their well-wishes, from Howie Mandel and Piers Morgan to Rachael Ray. That all added up to a surge of social comments. Here's BlueFin Lab's infographic on it all:
Regis Philbin's farewell from morning television today -- which was well-attended by many Twitter-enabled stars in the audience -- was the "#1 social TV telecast among all morning talk shows year to date," Bluefin Labs concluded today. Many stars (and even John McCain) tweeted their well-wishes, from Howie Mandel and Piers Morgan to Rachael Ray. That all added up to a surge of social comments. Here's BlueFin Lab's infographic on it all:
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