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Posts Tagged ‘david beck’

Among award shows, Premio Lo Nuestro sees most engaged Twitter audience

premio.aiTwo weeks ago, we wrote about three social activations driving the Premio Lo Nuestro Latin  Music Awards. While the show did not drive as much social volume as Sunday night’s Oscars (Two words: Ellen selfie), according to Nielsen SocialGuide Premio Lo Nuestro saw a more engaged Twitter audience (4.9 tweets per unique) than the People’s Choice Awards (4.1), Oscars (4.0), and Golden Globe Awards (3.3).

More isn’t always better, then.

Noche de Estrellas, the red carpet show that preceded Premio Lo Nuestro, faired even better against its competition, drivng 5.7 tweets per unique. This is compared to sub-two tweets per unique numbers for each of the three main Oscar red carpet shows.

“We listen to and engage our audiences on the platforms they want to be on whether Instagram, Facebook, Snapchat or Twitter,” David Beck, senior vice president and general manager, Social Media, Univision told Lost Remote. “We offer them amazing opportunities to connect directly with their favorite artists–like asking them questions on the red carpet via Instagram video.” Read more

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Exclusive: Univision presents multiplatform experience for hit telenovelas at Lost Remote Show

Characters App homepage_1The Lost Remote Show LA is currently underway and we’re continuing to break social TV news.  David Beck, Senior Vice President, Social Media, for Univision Communications Inc. just presented an amazing transmedia partnership with Toyota for Televisa’s telenovelas. Here are the details, exclusively on Lost Remote. Read more

Inside look at Univision's social TV strategy for 'Premios Juventud'

Univision continues to expand their commitment to make a social a big part of the TV experience. For their "Premios Juventud" Youth Awards show that will air live tonight the network is using social TV to make fans "key players" in the production both online and offline. Here are the details of their social TV strategy.

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