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Posts Tagged ‘david letterman’

Late Night Reigns Supreme in This Week’s Top 5 Viral TV Clips

5by_mobile_app_screenshot_304x200In the next installment of our partnership with 5by, the video discovery platform that curates the web’s best viral videos, we take a look at the top five videos of the week from the platform’s TV category.

Trending this week is a blitz of videos from the increasingly crowded late night television field. For more on the videos selected, Theo Tabah, 5by’s Head of Content:

The biggest names in late night TV are continuing to make their presences known both on the small screen and second screen. Let’s face it, why stay up until midnight to watch 45 minutes of interviews, monologues and commercial breaks when all of the best clips are shared the next day for free, online (and on 5by!)? 

John Oliver is crushing it week after week, Fallon, Kimmel and Letterman all pumped out incredible viral clips, and the latest addition to the late night game, Seth Meyers, gets news host Brian Williams to admit his TV guilty pleasure. They don’t call it the “late night war” for nothing. Read more
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David Letterman Retirement News Creates Social Buzz

GagaMurrayLettermanThe news that David Letterman will retire from CBS’ “Late Show” set social media on fire yesterday.

UberVU via HootSuite, which streamlines social data for brands to find out their social traction, reports a huge spike in social traction for the veteran late night host after news of his retirement broke in the afternoon.

Here are the stats:

  • 104,606 mentions
  • 158,608,095 impressions
  • 40,094 RTs
  • 1,070 Likes
  • 75 Shares
  • 99,951 Tweets
  • 1,177 Facebook posts
  • 326 YouTube videos

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Is Jimmy Fallon’s social success fueling his strong ratings?

3026676-inline-tngtpostbrooklynbridge020614There was certainly a good chance that Jimmy Fallon’s early ratings success would be largely attributable to the Olympics bump he got during his first week as host of ‘The Tonight Show’ and that the numbers would soon come back down to earth. Nearly a full month after the Olympics, though, Fallon has maintained extremely strong numbers overall, with 4.26 million viewers, and especially compared to Jimmy Kimmel’s 2.83 million and David Letterman’s 2.79 million (March 10-14).

It remains difficult to directly measure the impact of social media on ratings, but Fallon’s social proficiency makes it hard to cast aside as an explanation for his steady linear TV numbers. uberVU, a social analytics company recently acquired by HootSuite, provided Lost Remote exclusively with numbers for March 11-20 showing what ‘Tonight Show’ segments are resonating most with fans across Twitter and helping Fallon continue to win the late night battle. Read more

Ellen’s Oscars Moments Still Causing Stir on Social

Five days after Ellen Degeneres‘ star-studded Oscars selfie that obliterated the previous retweet record and humongous pizza order, social media is still reacting.

“The Simpsons” on Fox has their own version of the Oscars selfie.

“Scandal” star Darby Stanchfield tweeted at Ellen asking what her pizza preference was.

Read more

How Jimmy Fallon is winning the late night battle online

3026676-inline-tngtpostbrooklynbridge020614Jimmy Fallon’s first week as ‘Tonight Show’ host brought in a nightly average of 8.5 million viewers for NBC, the best week for the late night show since 1993. Heading into the third week of the show, Fallon still has a strong lead over Jimmy Kimmel and David Letterman, but Kimmel made a big jump on Monday with Toronto mayor Rob Ford as a guest.

According to Kontera, a company that measures Internet content and social media impressions, online consumption about Fallon increased 154% (comparing February 17-26 to February 7-16). Fallon’s lead is significant, as there was 167% more consumption around Fallon than his competitors. It is easy to attribute part of Fallon‘s ratings success to the 2014 Olympics lead-in he enjoyed, but online consumption is a different matter. Read more