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Posts Tagged ‘David Neuman’

With Almost 200 TV Channel Options, the Average Viewer Only Tunes Into…

As the number of TV channels available to the average home has risen to a record 189, the actual number of channels consumers tune into remains consistently low.

According to an upcoming Nielsen advertising report set to be released Thursday, the average TV viewer consistently tunes into 17 channels, even while having close to 200 options. The 189 channel number is up 60 from 2008, when the average home received 129.

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.

‘How I Met Your Mother’s’ Social TV Legacy

HIMYMThey’ve dated, broken up, lost touch, reunited, and created many “legendary” moments over the last nine years, and tonight CBS’ “How I Met Your Mother” airs its series finale with a special one-hour episode.

Other than having a legacy as one of modern day TV’s most successful shows, “HIMYM” also has a unique legacy as one of the longest running shows that debuted well before the social TV era took off.

At the time of its premiere in in 2005, Facebook was still an infant. Twitter, Instagram, Tumblr, Pinterist, and all the rest were still unborn. And the show did not have the same social media assist today’s hits do. It didn’t benefit from social media promotion before and in between episodes. Stars weren’t able to tweet with fans, or Instagram photos from the show. And behind-the-scenes folks didn’t have the luxury of launching social media campaigns to increase engagement.

“How I Met Your Mother is one of those shows that combines great writing and a solid cast, something that’s unfortunately not the norm with the majority of shows on television,” said David Neuman, social media manager at Prime Visibility, adding that the show’s ability to connect in such a strong way made the fact that it launched pre-social media less important.

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