Showtime is partnering with LG Electronics to bring its “Sho Sync” app to the TV set. Currently the app is available on the iPad and delivers a second screen experience while viewers watch Showtime’s drama series. The deal with LG removes the need for that second screen.
“Normally you have to go to an app store, find the app, download and install it, and it is able to hear the audio in the room and content detect,” David Preisman, VP of interactive television tells Lost Remote. “[With this] all those barriers go away completely. This is the first in-program interactive experience for the smart TV.”