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Posts Tagged ‘design’

Exclusive: And the winner of ABC’s ‘Nashville’ Tumblr competition is…

safe_imageEarlier this week we wrote about ABC’s exciting competition, allowing fans to submit artwork for Rayna Jaymes new album cover (one of the main characters on their hit show Nashville). Lost Remote has been given the exclusive on revealing who the winner is, whose artwork will appear in the actual finale episode. ABC has just announced that the winner is Elyse Myers from Indianapolis, IN. Here’s the artwork and more information about the social TV winner.  Read more

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TV Everywhere is Making Authenticated Content Easier to Access

TV EverywhereTV Everywhere is the technological ability to watch whatever you want, whenever, however you want it (from your phone, tablet, laptop, etc.). It’s included as part of your cable subscription service, so it comes at no extra charge to you. The best part is that it is easy. The TV Everywhere site (http://www.youcouldbewatching.tv/) by CTAM (Cable and Telecommunications Association for Marketing) will guide you through the log-in and authentication process online and direct you to the individual cable and networks apps so that you can start watching TV everywhere.

Gawker borrows from TV in blog redesign

Gawker says it’s moving “beyond the blog” with a new design for its network of sites that borrows from the world of TV, from an emphasis on video to how it’s programmed.

Founder Nick Denton wrote a long, thoughtful explanation about the design change — in part driven by the ascent of Facebook and Twitter — and I’ve pulled a few points. To start:

“A channel such as AMC needs one or two hits (Mad Men, Breaking Bad) to make it a must-have for a cable system. But it would be way too expensive to fill the entire schedule with material of such quality. So it is with the Gawker sites. Each site needs a gigantic breakout every few months; a few more modest hits every week; but the daily news diet can be satisfied quite happily with short posts, blockquotes (linked to the original, of course) and republished material.”

The problem, Denton says, is the hits are disappearing off the page too quickly in Gawker’s traditional blog design. So the new design, which debuted in beta today, features a more magazine-like home page, video embedded on story pages, and a persistent right column of scrolling headlines that let’s you quickly click-and-read. The idea is to highlight the best original stuff and let it persist on the page longer, which is especially important in today’s social media world. Denton says:

“Facebook and Twitter are as much threat as opportunity. Let’s be frank, they have taken over personal blogging. The river of news that each provides is personalized, comprehensive and sifted by the reader’s social network. And they can make pages much more cheaply than operations dependent entirely on original content.”

The solution, Denton says, is showcasing the scoops among the curation, and shifting Gawker’s editorial focus to video. On an increasing number of Gawker stories, embedded video players are showcased at the top of story pages — some of them with valuable pre-roll advertising. Denton again:

“What is increasingly evident is that traditional media companies are encumbered by old formats in video as much as they are in written journalism. Gawker bloggers, once they’re as familiar with iMovie as with cut-and-paste, can beat them.”

That’s an interesting point. Many TV sites still feature segregated video experiences, largely disconnected from social media, but Gawker’s video presence still leaves a lot to be desired. Time will tell whether Gawker’s new design will pay dividends, but it looks like the thinking behind it is on the right track. Thoughts?